Which of the following is NOT a criterion used for segmenting consumer markets?

a) Size of the segment

b) Size of the company c) Accessibility by the company to the segment d) The extent to which members of the segment can be identified

Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/26

Upvote (0) Views (11) Followers (4) Answers (4) Report Question

by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

b) Size of the company is irrelevant............................

by Elke Woofter , Project Assistant , American Technical Associates

I do not think it matters what size of a company is to hold a market segment; therefore B

by hassan younis , مهندس , جهاز استثمار مياه النهر الصناعي

I do not know, because I have no background in the subject.

by Vinod Jetley , Assistant General Manager , State Bank of India

b) Size of the company

is the answer

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