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Which of the following best defines marketing?

a.the maximisation of company sales

b.improving the market share of organisations

c.matching the resources of organisations with identified customer needs

d.increasing the profitability of buyer - supplier relationships

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Question added by Khaled Anwar , Senior Sales Engineer , "Automotive company''
Date Posted: 2015/04/30
Ahmed Mostafa
by Ahmed Mostafa , Digital Marketing Manager , Digital Gate

c.matching the resources of organisations with identified customer needs

 

 

Actually in details we can say it is a very big role &  it dose the following:-

·         Responsible for building the brand in the market.

·         Responsible for increasing the company market share.

·         Responsible for increasing the sales volume.

·         Responsible for (product/ service) positioning in the market and creating mental image for the (product/ service).

·         Check and analyze customer needs and requirements.

·         Amend and Redesign the (product/ service) to satisfy the customer needs with the suitable price.

·         Manage the (product/ service) suitable promotion strategy.

·         Gives the (product/ service) to the customer at the suitable place in the suitable time with the suitable way.

·         Follow up the customer through public relation and after sale service.

Mubasher Hassan
by Mubasher Hassan , Zonal Manager , Square Nine International

the answer is C. because matching the resources of organizations with identified customer needs, in fact it should be matching the organization's offerings with the identified customer needs. This is the basic essence through which we can achieve all these goals which are being discussed in the rest of the options i.e a, b, and d.

Thanks

Regards

Mubasher Hassan

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

>>>>>>>>>>>>>>>>> c.matching the resources of organisations with identified customer needs >>>

Jinan Younis
by Jinan Younis , Marketing Coordinator , Boutiqaat for perfumes and beauty products

for sure answer C .. matching the organisation resources with cutomers needs 

matching the resources of organisations with identified customer needs and increasing the profitability of buyer - supplier relationship

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

c.matching the resources of organisations with identified customer needs

Mohamed El Dakkak
by Mohamed El Dakkak , Finished Goods Imports Planner , Unilever Mashreq

Answer: C

Marketing about maximizing customer satisfaction and adding value through identifying customer needs & fulfilling them, using the resources that are or could be available.

Lidwina Yeghan Fontar
by Lidwina Yeghan Fontar , Customer Service Professional , Emirates Airline

matching the resources of the organizations with identified customer needs. The marketer should have a great knowledge of the target  market and only then can he or she provide the suitable product to satisfy customers needs.

Mohamed Karem Mosa
by Mohamed Karem Mosa , Credit Sales Supervisor , Alghanim idustries

matching the resources of matching the resources of organisations with identified customer needsorganisations with identified customer needs

Ali Manzoor Malik
by Ali Manzoor Malik , Executive Assistant To CEO , Naghi Marine Company

What I Think Option "C" is the Best Answer !

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

c.matching the resources of organisations with identified customer needs

 

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

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