What is E commerce marketing?

E-Commerce Marketing can be defined in many different ways and can include both Online or Offline campaign strategies. Most often, it's considered to be the marketing of goods and services over the Internet or any other electronic network (like a mobile phone or pda). ECommerce marketing is commonly referred to as ecommerce optimization, online marketing, search engine marketing, search engine optimization, catalog optimization, product SEO, merchant marketing and many more variations of those terms.

E-commerce marketing is the practice of guiding online shoppers to an e-commerce website and persuading them to buy the products or services online. E-commerce marketing can include practices like:

• Search engine optimization to help a website to rank higher in organic search engine listings
• Affiliation with better-known websites through referral marketing or banner advertising
• Retention of current customers through email marketing

Ecommerce marketing is, in simple terms, an array of different methods used to to raise awareness about an individual online store's product lines and encourage potential customers to buy merchandise. Marketing can include many different components, ranging from market research that involves no direct appeals for purchase to the advertising geared specifically to sell items online.

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E-commerce, also known as online shopping, is becoming more widespread as more consumers look to the Internet for purchasing decisions. Consumers can find a wider variety of goods, often at more competitive prices, than they would at their local brick and mortar retailers. According to Understanding Online Shopper Behaviors by Forester Research, E-commerce business-to-consumer product sales totaled $142.5 billion in2011, representing about8% of retail product sales in the United States.

However, because shopping online requires much less commitment than shopping in a store – consumers can fill up a virtual shopping cart from the comfort of their living rooms at any hour of the day – as many as95% of online shoppers don’t “convert” (or purchase) from a website on their first visit. Businesses implement e-commerce marketing strategies hoping to solve this issue, easing consumer decision making online.

Once buyers are ready to purchase, what will make them choose to buy from the online shop above all the other options? Many new e-commerce store owners believe that an eye-catching, easy-to-use website and competitive pricing are more than enough. However, e-commerce websites need much more than this to stand apart from the competition. They need to know how to increase their online presence, convert their web traffic into paying customers, and drive repeat purchases. (See also Web Marketing)

Without a strategic e-commerce marketing plan, a business’s website will fall in among the thousands of other companies selling similar products for similar prices. Marketing strategies like search engine optimization, pay-per-click marketing, email marketing, and traffic analysis can help an e-commerce website gain – and keep – shoppers.

1. Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet.

Marketing by using electronic media.

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