How to negate the role of EGO in sales?

Ego is not in our brain, but in mind, first listening to the customer and understanding them would help.

No doubt selling is an Art with great marketing style, persuasion and promoting your products.

I don't understand how  EGO could comes into any sales dealing? Ego has no rooms in anybody's personal or public behaviour, its a bad attitude which no one likes.

 

If somebody is having Ego (from seller perspective) then he/she would suffer a big loss in the long run.

Negotiation is a way of handling customer's objections and objections can be handled to a large extent depending upon how informative the handler is.
The handler may have limitations of information or authority failing to address the objections and thus slipping into frustration/ego mode.
Smart handler will seek time for unresponeded objections.
Will do the homework and revert with an appropriate solution or position another handler from the team to address the objections raised and win over.

A sales man cannot afford to have an ego and should always try to bloster the ego of the prospect to make the sale. When  ever the customer disagrees let him talk. When the customer apreciates the product of the competitor let him. When he has finished apreciate his comment , bloster his ego , let the cusomer have the high hand. Let him win the arguement but you should win the sale .

الل  

By stimulate team spirit and work

It is true that Sale is an Art.
It is a Art of Dynamic, Creation, Presentation,Self Motivation,Team work,Unity,Googling,Negotiation,Convincing etc.and every human beings has his trends of life moods or nature in that EGo is one.
EGO is a disturbing nature between negotiation and convincing of Sale. 
When we deal with Good Sale (customer) and happen to meet with EGO.
It is may be with you or it may be with customer.
As to my experience and knowledge I will say that: Relax for a moment, sit at one place alone, use meditaion power and think for a minute that Good Sale is not only your bread and butter, it is also your Organisation bread and butter.
Refresh your mind and power of action and forget the EGO.
Sacrifice the hurting points and evalute it in a better negotiation,convincing and understanding strength or power between you and your dealings because it is a Good Sale.
Sale never wait upto your lengthy power of action.
Customer and Dead end never come by asking therefore the spirit of action should be dynamic, Creative,team work and unity for good sale in quick decision power.
Therefore I will say: sacrificing your hurt points will gain your good sale-never miss it......Remember a successful business man sacrifice many things..........
    and good leader of Nation, team, family sacrifice many things........
Use sacrifing,understanding,team work and sales skills to avoid EGo in the interest of Good Sale.