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What is Concept Development for restaurants? And Why is it so important?

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Question added by MADE ElKHBIRY , Food & Beverage Operations Manager & Ready for new challenge immediately , السابق Operations Manager
Date Posted: 2016/05/07
Duncan Robertson
by Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

Concept development means taking a basic idea and turning into a complete idea.

Basic idea - 'Hey, let's open a Wild West themed restaurant!'

Concept development is considering questions such as menu, decor, how to handle the portrayal of native American culture, whether to have an integrated casino / play casino / cabaret, etc.

Once you have a firm concept you can start developing a business plan: who is the target market, how much might they spend, and so on.

 

 

I leave the answer to the experts, specialists in this field

ghazi Almahadeen
by ghazi Almahadeen , Project Facilitator , Jordan River Foundation

Thanks for the invite ............................ Leave an answer to the experts

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