How strong is Black Box Theory in analysing consumer behaviour?

The black box model shows the interaction of stimuli, consumer characteristics, decision process and consumer responses. It can be distinguished between interpersonal stimuli (between people) or intrapersonal stimuli (within people). The black box model is related to the black box theory of behaviourism, where the focus is not set on the processes inside a consumer, but the relation between the stimuli and the response of the consumer. The marketing stimuli are planned and processed by the companies, whereas the environmental stimulus are given by social factors, based on the economical, political and cultural circumstances of a society. The buyers black box contains the buyer characteristics and the decision process, which determines the buyers response. The black box model considers the buyers response as a result of a conscious, rational decision process, in which it is assumed that the buyer has recognized the problem. However, in reality many decisions are not made in awareness of a determined problem by the consumer.

Black box theory  helps to bring out the insight from customer.It 's very useful tool.

Black box theories are things defined only in terms of their function.] The term black box theory is applied to any field, philosophy and science or otherwise where some inquiry or definition is made into the relations between the appearance of something (exterior/outside), i.e. here specifically the things black box state, related to its characteristics and behaviour within (interior/inner).Specifically, the inquiry is focused upon a thing that has no immediately apparent characteristics and therefore has only factors for consideration held within itself hidden from immediate observation. The observer is assumed ignorant in the first instance as the majority of available datum is held in an inner situation away from facile investigations. The black box element of the definition is shown as being characterised by a system where observable elements enter a perhaps imaginary box with a set of different outputs emerging which are also observable.

Black Box Theory of mental consciousness means you can understand customer or business well when the inputs and outputs are well defined.If you understand your customer well which only is possible if have right kind of input about the customer and you can get the desired output.

Input-----Blackbox(Customer/Business)------Output