How can you differentiate between a strategy and corporate strategy?

"Corporate" comes from the Latin corporāre, meaning 'to embody'.  Corporate strategy is the strategy of the body, i.e. the company (or group) as a whole.

Within a company there may be many strategies: one for each business line perhaps.

The strategy is the way in which the company intends to go about realize his vocation: the procedural success.

The stretegy is the set of decisions and actions related to the choice of means and the articulation of resources to achieve a goal.

Corporate strategy is the pattern of major objectives, purposes or goals and essential policies and plans for achieving those goals, stated in such a way as to define what business the company is in or to be in and the kind of company it is or to be.

Thank you for the invitation.

 

Corporate Strategy

 

When a business identifies opportunities outside its original industry, it might contemplate diversification. When additional businesses become part of the company, the small business owner must consider corporate-level strategy. To be effective, the umbrella company must contribute to the efficiency, profitability and competitive advantage to each business unit. The gourmet candy maker may decide to enter the dried-fruit business, for example. This corporate decision is sound only if the parent company can extend and develop a competitive advantage – say economy of scope, integrated management or procurement – over both businesses. For example, the owner may determine that her mail-order candy distribution system is perfectly suited for the dried-fruit business and that customer research indicates existing customers will purchase items from both companies. Or she may be able to negotiate volume discounts for raisins, dried cranberries and dried cherries she will use in both businesses.

 

Strategy

 

The decisions a company makes on its way to creating, maintaining and using its competitive advantages are business-level strategies. After evaluating the company’s product line, target market and competition, a small business owner can better identify where her competitive advantage lies. A gourmet candy company, for example, might find that it cannot compete on price; larger corporations often enjoy economies of scale that keep costs low. Instead, the small business would choose a differentiation strategy, emphasizing freshness, quality ingredients or some other attribute consumers will value highly enough to pay extra. Business strategy will affect the small company’s functional decisions such as the selection of its promotions and distribution channels.

 

 

 

A small business operating in a single industry must develop and exploit a competitive advantage if it is to be profitable. You can gain competitive advantage by outperforming your competition in some aspect of business to produce your goods or services at a lower cost. Owners also can demonstrate the superiority of their products to sell them at a premium.

  Business Strategy

The decisions a company makes on its way to creating, maintaining and using its competitive advantages are business-level strategies. After evaluating the company’s product line, target market and competition, a small business owner can better identify where her competitive advantage lies. A gourmet candy company, for example, might find that it cannot compete on price; larger corporations often enjoy economies of scale that keep costs low. Instead, the small business would choose a differentiation strategy, emphasizing freshness, quality ingredients or some other attribute consumers will value highly enough to pay extra. Business strategy will affect the small company’s functional decisions such as the selection of its promotions and distribution channels.

Corporate Strategy

When a business identifies opportunities outside its original industry, it might contemplate diversification. When additional businesses become part of the company, the small business owner must consider corporate-level strategy. To be effective, the umbrella company must contribute to the efficiency, profitability and competitive advantage to each business unit. The gourmet candy maker may decide to enter the dried-fruit business, for example. This corporate decision is sound only if the parent company can extend and develop a competitive advantage – say economy of scope, integrated management or procurement – over both businesses. For example, the owner may determine that her mail-order candy distribution system is perfectly suited for the dried-fruit business and that customer research indicates existing customers will purchase items from both companies. Or she may be able to negotiate volume discounts for raisins, dried cranberries and dried cherries she will use in both businesses.

Thanks for inviting me , so far Brother Wail Zauid define so perfectly, i agree with his answer

The differences are the vision, scope, direction and the objectives. Whereas the strategies of individuals should work to achieve the general corporate strategies of the company

i do follow the deffination given by Mr. Duncan Robertson.

agree with Duncan Robertson

A strategy is a course of action to achieve a stated goal or objective. It is a unified, comprehensive & integrated plan that relates the strategic advantages of a firm to the challanges in the environment.

A corporate strategy involves  1 Diversification through acquisition or internal developments, 2 Releasation of synergies across businesses & management of direct linkages between businesses, 3 Creation of shareholder value, 4 strategic management of current set of businesses in a company's portfolio & allocation of resources

strategy means the final goals  you need to reach, by many ways , bur corporate streategy  you have to follow their rules to reach their goals

Agreed with Duncan Robertson.His Answer is much precise and easy to underdtand.