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Do you think TV role is shrinking more with the revolution of social media and smartphones, or is it still important?

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Question added by Salam Assi , Customer Service Officer , Etihad Bank
Date Posted: 2016/08/14
Muhammad Ali
by Muhammad Ali , Head of Sales , The IPG Group

We live in a golden age of television, but not of television news. Television entertainment has embraced the rise of digital media, and the best programming seems to thrive in a world where on-demand, socially distributed, and mobile video viewing is more and more important. For younger people, beyond-the-box video accounts for half of all viewing in technologically advanced markets like the UK and the US. Premium drama series like Game of Thrones and House of Cards win critical acclaim and draw global audiences of engaged fans across different platforms and screens. The most popular talent shows, reality programmes, and major sports events continue to be must-see appointment viewing for millions of people of all ages, whether they watch on an old-fashioned television set or stream them via any number of connected devices – smart TVs, smartphones, tablets, personal computers, set-top boxes, gaming consoles, etc. It is less clear that television news has found its place in an increasingly digital media environment, even as online video – on-demand, mobile, and social video more than the live, linear, scheduled programming associated with traditional television – becomes more and more popular. Younger people especially seem increasingly indifferent to television news, although they embrace many forms of online video. In the United States, Twitch, the Amazon-owned website for watching online streams of video games, has a prime-time audience that rivals major cable news channels like MSNBC and CNN, and it attracts many more younger viewers. Television news, meanwhile, reaches a shrinking number of older viewers whose media habits are increasingly different from the population at large, and especially from the media habits of those who have grown up with digital media. Technological developments and audience preferences have driven a growth in viewing ‘beyond the box’ and a long-term decline in television news viewing. While major television channels are still pulling in large audiences, these audiences are eroding and ageing while a range of new entrants seek to pick up younger audiences who continue to turn away from traditional television news and embrace digital media.

Duncan Robertson
by Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

It depends what you mean by "television".   What is the essential feature of "television"?  Is it transmitted by radio waves?  If it comes down a wire is it still television?  What about wifi?  Is Netflix a kind of television?  (Given that every film available on Netflix has been, will be or could be broadcast on conventional television.)

Traditionally television provided two services:  an evening's entertainment, or individual programmes that a given viewer might find attractive. 

Think about the term "channel".  In the world of TV this means a series of discrete programmes curated and supplied by one broadcaster.  In Youtube it usually means an intermittant sequence of programmes usually made by one content-maker. 

It might be interesting to consider the bankruptcy rate of TV companies over the last 20 years.

Mark Hughes
by Mark Hughes , Foreign editor , Bangkok Post

Shrining dramatically mainly because own the convergence of TV and computers.

 

Manoshe Ahs
by Manoshe Ahs , Secretary , IAK - International Academy of Kuwait

yes I think soical media and smartphones now is the most importnant products than TV as all the whole world can knows the poor and importnant news in details by social media faster than the TV .

Also most of the Younger generation watching the new films on Youtube and downloading musics before it's impart on TV.

Mahnoud Nofal
by Mahnoud Nofal , Senior Marketing Engineering , سافيتو

no one can deny the importance of the tv role 

Of course it is still important since not all people has internet specially in Countries like Egypt

amany rady
by amany rady , legal translator - legal executive , Al Farouq ( legal cosultants and arbitration center )

no one can deny the importance of the tv role 

Samiullah Khan
by Samiullah Khan , IT Support Specialist , Kitopi

TV is still important and will be important always there can be a no replace for the television... even if social media or smartphones reach great heights advertising on television would be as important as it was earlier and as it is now....

The reason is no matter what kind of smart phone u use or how many hours u be on social media u anyhow wuld like to sit along with ur family and watch tv and entertain urself every one does that... the thing is many connects there devices to tv, download movies from net and then watch on tv with everyone... you can say it like television's role is linking or getting mixed with the revolution of social media and smartphones but not shrinking...

Thats what i feel...

Mohammed Essamuddin Farooqui
by Mohammed Essamuddin Farooqui , Freelance Interior Designer , Essam Interiors

Do I think if the TV role is shrinking or no due to social media and smartphones?? 

Its role isn't, but surely TVs are.. i feel the TV can never go extinct as all the advanced technology somehow still has a way to get connected to the TV and surely the TVs are themselves getting smart.

It is obvious, that social media getting stronger day by day and it makes people be involved every single minute, but if TV still keeps on, that means somebody need it, I supposed.

In my county persons of ripe years are watching TV daily and they are engaged in this process and even buy some stuff they've seen the commercial of. On the other hand, the youth including me reject the television at all and follow the conception "in Internet we trust". So I think the TV still has a chance, but in the nearest future the social media will completely destroy it. 

Faizan Saeed
by Faizan Saeed , Asst Marketing Manager , Pearl Confectionery Pvt Ltd

No it'd not however the digtal medium gives brands more numerical and figure based consumer response but the TV would always be a large medium especially in countries who're developing.

abraham osekre
by abraham osekre , Supervisor , GBC

Well tv is still playing itmajor role in the media landscape the involvement of social and smartphones are just compliments to the already existing plaforms,advancement of technonly is just adding value to the main media but cant erase it entirely from our system.It is good because now media houses are now up in arms to create more content both for the social media platforms and for the main media so now its even enlarging the scope of coverage than shrinking it.

so the social media and smartphones platforms is more of helping the TV media than destroying it.

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