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How does a backlink link affect negatively for your SEO?

Backlinks are the very important factor for SEO. But it could be effect negatively for Search Engine. How could be? What would be the factors?.

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Question added by SreeKumar Gopinathan Pillai , Digital Marketing Executive , Tablix Smart Technologies
Date Posted: 2016/12/31
Rameez Bin Abdul Majeed
by Rameez Bin Abdul Majeed , Digital Marketing Manager , Muscat Higher Education Centre

There are a few types of backlinks that have the potential to reduce visibility in the search engines.

 

 Purchased Links: Paid links do increase search engine rankings, they can also cause ranking penalties. 

Non-relevant Links: Penguin update made link relevance crucial. 

Broken and Dead Links: Both external and internal links can reduce search engine rankings when broken. 

Link Networks: Any websites caught using link networks are at risk for being penalized. 

Keyword-Rich Backlinks: Webmasters need to avoid getting too many backlinks with the same anchor text. 

Low-Quality Directory Links: It’s best to only get backlinks from the top directoriesLink Exchanges: It’s when the link exchange looks unnatural or in excess that problems arise. 

Keyword-rich Blog and Forum Comments: One of the fastest ways to get a search engine penalty. 

 

Although there can be lots of high quality links in the above list, but it contains most common types of backlinks that can negatively impact your search engine rankings. Building low quality backlinks are not going to help you much unless you are in a very low compeition niche. 

Rini Mohandas
by Rini Mohandas , SEO specialist , Boopin

Hi,

       I would like to take a chance to answer this question. There is some idea i have gained so far about this question is answered here. As you know the back linking worth more in SEO compared to other factors. Quality contents and links makes search engines crawling easy which is the basic thing in the optimization. So that applying back links as much is not the matter of improvisation at the same time search the topmost quality links where your website can easily sorted by search engines. Search engines will have their notice towards the best sites with high quality content, back links, less bounced sites, more visitors occupied etc. So simply if you prefer less quality back links which do not rank well in search engines then obviously a step down in your ranking is natural in SEO.  Surely sudden declination in the ranking of your site in search engine will happen for future. Always check the back links in the ranking checker before applying. I hope my opinion is better satisfied

Thank you

Farooq Ahmed
by Farooq Ahmed , Senior SEO Manager , Data Ladder

Now a days Backlinks are still important but quality of link is the prerequisite for backlinking. If you are linking without following the search engine guidelines, it will definitely affect negatively on your SEO.  

 

In the past SEOs use some sneaky techniques for rank well on search engines like link schemes, cloaking, doorway pages, comment spam, etc. But now these techniques doesnt work if done Google will penalize your website.

 

Hope this will answer your question, if you have any other confusion don't hesitate to contact me.

 

Thanks

HAKEEM AJMAL
by HAKEEM AJMAL , Digital Marketing Executive , Yarab Technologies Pvt.Ltd

PUTTING OUR WEBSITE LINK IN NON RECOMMENDED SITES REVERSELY AFFECT US . 

SUBMITS MAINLY IN DMOZ 

mohsin ali khan
by mohsin ali khan , Regional Head Of Product - Ecommerce , Seek Asia (jobstreet.com & jobsdb.com)

Backlinks are still a very critical part of SEO but the quality of backlinks is even more important. To simply answer this question, i would say that there are ways how a backlink could impact your SEO negatively. With google algorithms getting smarter by the day quantity of backlinks is absolutely irrelevant and the emphasis is on quality. For eg. i have a how to tutorial on my website about how to connect a VPN on an Xbox and i have only one backlink to that tutorial but that backlink is from the official xbox site. As a result this tutorial ranks very high on any search term related to setting up a VPN on an Xbox. 

 

Lets have a quick look at what a negative backlink looks like 

 

Google Indexed: check if the domain and the page linking back to you is indexed by google or not. if its not then you are most probably losing link equity there. 

 

Trust Flow & Citation flow By Majestic : If the backlink has a low trust flow and citation flow (you can get this metric from Majestic.com).

 

MOZ Spam Score: Check out the MOZ spam score of your backlink, if its low then its most probably a bad link. 

 

MOZ Rank: Check out the MOZ rank and see if its high enough to be deemed as a legit backlink

 

TLD : Check out the top level domain and see that there is nothing fishy about it. for eg. if you get a backlink from .torrents TLD, you most probably have a bad link. 

 

There are a lot of other factors which you could look into but the above mentioned are usually the most common ones.

 

There are quite a few tools out there which could help you monitor your backlinks and help you identify the links which are not the most appropriate for your Link equity. One of the tools which i use is called monitorbacklinks.com

 

I hope this answer helps. 

 

 

 

 

Constance Anderson
by Constance Anderson , Translator , mycompany

Thanks for your information. I am a beginner marketer and have only studied the positive impact of backlinks so far. Very well written on this topic in this article https://adsy.com/five-top-white-hat-link-building-services Your information revealed this issue to me from the other side. Thank you.

Thank you for inviting me.

 

Rameez Abdul seems to have answered the question in great length.

 

Just to add to it - Back links from low Domain Rank and Page Rank and from irrelevant pages will drag your page ranking to the ditches.  Therefore always evaluate your back links regularly and be choosy. 

Zsolt Pasztor
by Zsolt Pasztor , SEO Manager , Maximum Business Kft.

High DA, PA backlinks are still important but SEO specialist need to be carefull where the back link is coming from. 

 

Social media signals are more important than ever including Twitter retweets, Facebook likes, Pinterest repins, G+ page likes etc. Facebook SEO group.

Thank you for the A2A. I am studying about backlinks these days and will be able to respond better once I have enough experience on this topic :) 

Purchased Links: Paid links do increase search engine rankings, they can also cause ranking penalties. 

Non-relevant Links: Penguin update made link relevance crucial. 

Broken and Dead Links: Both external and internal links can reduce search engine rankings when broken. 

Link Networks: Any websites caught using link networks are at risk for being penalized. 

Keyword-Rich Backlinks: Webmasters need to avoid getting too many backlinks with the same anchor text. 

Low-Quality Directory Links: It’s best to only get backlinks from the top directoriesLink Exchanges: It’s when the link exchange looks unnatural or in excess that problems arise. 

Keyword-rich Blog and Forum Comments: One of the fastest ways to get a search engine penalty. 

Ali Raza
by Ali Raza , .Net Mvc Developer and SEO Consultant , Brand OS

Types of Backlinks That Can Negatively Impact Your Search Rankings..

1)

Purchased Links

2)

Non-relevant Links

3)

Link Networks

4)

Keyword-Rich Backlinks

 

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