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Could "customer focus" lead to other areas of your business to become less efficient?

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Question added by Sarah Ali , Senior Evaluation Specialist , United Nations
Date Posted: 2017/01/16
Omar Saad Ibrahem Alhamadani
by Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks 

Sometimes exaggerated focusing lead to ruin the business, as I answered before we need to get customers toward our area not go with him-her to its sector, since this function related to many other functions ( production, marketing, sales, admin, ...)

And we can not change our business path just when customer wants... lesson here is to focus in order to direct customer to our products-services 

Regards 

Marwan Mohamed Mahmoud Ahmed
by Marwan Mohamed Mahmoud Ahmed , Projects scheduling and Controlling Manager , WE - Telecom Egypt

The client is the essence and the basis of the success of the work but not the only thing, there are other factors such as

Political factors

Natural factors

Market share 

Tastes of customers and consumers

Faith what it represents and sells etc.

Duncan Robertson
by Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

"Customer focus" is a buzzword and, like all buzzwords, it's dangerous.

For example, if the R&D and production departments are not customer focused, the products will not be useful, attractive and good quality and the company will go bust.

If the R&D and production departments are too customer focused the products will be too expensive and too slow to market and the company will go bust.

It's all about balance.

Md Fazlur Rahman
by Md Fazlur Rahman , Procurement Specialist , Engineering and Planning Consultants Ltd

Customer Focus is directed to the needs and wants of the customer as well as customer's awareness building to inform the customer what is good and what is not and how effectively the product will support their needs. 

Customer Focus is the end point and all other depts.( production, operations, HR, procurement, Admin, Finance etc) shall have to jointly support the Marketing and Sales department to become a truly customer focussed organization.

In fact, all other departments will become efficient while supporting the concept of customer focus.

DR MD ANWAR HOSSAIN
by DR MD ANWAR HOSSAIN , Moderator , bayt.com

Thank you for invitation. I agree with Mr. Fazlur Rahman.

Mohamed EL Mouldi GOUDJIL
by Mohamed EL Mouldi GOUDJIL , Directeur , Fonction publique: Secteur Emploi et formation professionnelle (DEFP)

knowledge, know-how, knowledge-being, allows to solutionate  

Ashraf E. Mahmoud (PhD)
by Ashraf E. Mahmoud (PhD) , University Lecturer, Freelancer Consultant and Trainer for Int'l Business & Banking TF. , FreeLancer

Thanks for invitation, 

Agree with Mr. Omar Saad's reply.

Asim Ali Khan
by Asim Ali Khan , Human Resources Director , Arab Media Group

Thanks for inviting me. I don't think so that focusing on customers will have any bad impact on other angles.................

Khaled Anwar
by Khaled Anwar , Senior Sales Engineer , "Automotive company''

I agree with the experts answers. Thank you.

 

simon Toyiring
by simon Toyiring , REGIONAL SALES MANAGER NORTH ZONE 1 , FAREAST MERCANTILE NIGERIA LTD

FOR AN EFFECTIVE AND EFFICIENT ORGANISATION BOTH INTERNAL AND EXTERNAL SHOULD BE MANAGE VERY WELL.,IN TRY TO MAINTAIN THE CUSTOMER BY SATISFYING THEM.THE EMPLOYEES WHO ARE INVOLVED IN THE PRODUCT DEVELOPMENT SHOULD ALSO BE VALUED.THIS CAN MAKE THEIR WORK EFFECTIVE AND EFFICIENT TO HAVE HIGH QUALITY PRODUCT TO HAVE ADVANTAGE OVER THEIR RIVALS.

Sherif Elbayaa
by Sherif Elbayaa , Commercial and Operations Manager , IGNAZIO MESSINA & C. S.P.A., Saudi Arabia

Thanks for invitation. Customer always focusing to evaluate service we are providing. He always looking to meet his expectation .so if we didn't able to satisfy customers due to our internal reason in other area customers will go for root cause which may be by other departments or area & same will lead to customers interfere in order improved by asking us to follow his concepts of focusing

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