Can you mention on how to strengthen the image and goodwill of a company?

When it comes to reputation and image of your company or business, the best defense is a good offense. Your reputation and image are, after all, a combination of what your business does, and what people say about you. You need to make sure that their saying the right things and the only way to do that is to make sure you're doing the right things.

I think following could be best ways:

1. Professional Organizational structure
2. Continuous product development
3. Customer oriented attitude
4. Sustainable growth
5. Best customer service
6. Quick responsive in case of inquires
7. Responsible corporate citizen
8. Ethically & morally responsible attitude etc.

Here’s 10 things you can do to establish goodwill with your market. But don’t stop with these 10, always strive to do something cool for the customer/client:

Provide unexpected surprises

Be real.

Always make your customer happy.

Be consistent.

Give more than you pitch.

Care about the relationship with your audience.

Give back.

Provide more value than what you charge.

Spend time on your audience, ignore the rest.

Follow up after purchase.