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For people to enlighten them and from people to get inspiration.
Media Content is basically two-way platform, cuz either its you or somebody else both add and read out informative content from there. So it should be both ways from people and for people. For example, if a brand is advertising its product on social media, people check it and among of them few gave their remarks accordling to what they perceive about it. Then what happen is people start asking to those people about their experince or ask what feature you dislike or find inappropriate in it (Convercation between them is totally depend on the comments they post on that advertising post). A covercation chain is started where some ask questions and some are answering these questions by explaining their experiance related to product. Both these side of people helping others who are new to that product and confuesd about its features and usefulness. By this convercation other people are getting all the answers to their question who are just reading out the comments given by different people.
This question presents as many refractions of light in which to respond as there are throughout the multi-faceted edges of a beautiful crystal prism: the is not a single correct answer.
As writing communication and writing experts, we would be remiss if we did not acknowledge that answers to this exist in plenty, just as many are the countires around the globe.
For whatever the culture and community have determined are the expectation and norm for a unified paradigm, so should be the method of presentation given to those seeking the media content for the sake of being an informed consumer and member of society.
If Social Media has, for the most part, uncontrolled channels for anyone to access at their pleasure, then the answer becomes that media content is from the people who are actively contributing. Inversely-and perhaps ironically-those in the same culture/country where rules are limited or non-existent in managing content become subjects of consumption. That is, consumption of whatever has been actively and even aggressively put forth by the active participants of media content. The same culture becomes an example of howe the answer to the question can be "both" - media content can become both FOR and FROM the people!
In several other cultures and countries, however, there are more managed and controlled vessels and causeways for the content available to those residing there. In this case, the obvious answer is that media content is FOR the people in the way it is mandated. I, for one, do not see this as a negative result.
Though it may surprise many, especially of my fello0w American citizens, I have come to believe thatthe messages have become so convuluted, it is next to impossible to dicipher truth from fiction. Even upon one's attempt to do further investigation, the ability to validate content is truly impossile because of all the infiltration and unrestricted causeways available to pitch a personal opinion.
In fact, some entities-for-profit companies and larger corporations even-have become so talented at manipulating SEO and media content, it shows up in searches as absolute truth on several venues and mediums of content.
My personal experience, havinglived in Hong Kong, China, The UAE, London, and for the most part, as an American in the US, I believe we are more likely as "the People" to receive truth in a paradigm thatseeks to ensure truth is preserved, and easily infiltrated and infected by the over-inundation of non-industry contributors.
Depends on the people, media, company and content.
Why?
Any good decision starts from fine orientation in a preset of opportunities and constrains.
And any good marketing starts from Target Audience (TA) understanding. Targeting is equivalent to rationally justified narrowing of an audience.
Only after the traits identified and weighted, and business frames and goals are set you can conclude if its rational to stimulate net and/or viral croud content gen, or you should guide your TA through the centralized content offering from your side
Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content is, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become social currency. We seldom talk about what it really is and even less about what exactly that new umbrella term, content marketing, stands for. One thing is sure: content marketing doesn’t equal marketing content.
Simply It's For the people those who receiving the content, and From the people those who produce and broadcast.
Media content should be FOR the people.
Content should be tailored for the target audience.
It's a two way process, you are recording or writing stories about people who are seen by another and diffrent audience categories, and the more the content is real, the more you gain sharing and engaging from them.
Media content should be from people for people. The reason for this is simple: In our age everything is focused on the dialog. The time where one side communicated is over. So the content has to be for the people, created by the people...
When it's FROM the people it reaches the people and will be FOR them.
IT SHOULD BE FROM PEOPLE , AS people are the once giving feedbackand the once we want to serve
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