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What do you think is more effective, to contact customers : E-mail or Phone Call? Why?

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Question added by Ekta Jas , Head Of Digital Marketing , InnoBoxx Services
Date Posted: 2017/04/26
Ana-Maria Cucu
by Ana-Maria Cucu , Insurance Consultant , NN

First of all , by e-mail, we can send a presentation about what we can offer and leave some time to the potential customer to get familiar with. next day we can call in order to introduce better and to check in the same time if he/she get the e-mail, trying to get more into the subject, in case he didin't check yet, we give the chance to do it in that moment , otherwise if he/she is busy we can plan for another call together, and in this way we have the introduction also we make the customer curious and take new steps. Next day we can call again and with some luck we can get a meeting.

Shaik Alavudeen Amanullah
by Shaik Alavudeen Amanullah , Business Development & Operation Executive , Saadi Saad Al Harbi & Partners Company

Sending E-mail will be more professional than calling the customer.

during phone conversation we can't remember everything what we agreed and email will show the clear picture of mutual agreed points.

It depend, as Customer may have mentioned their good mean of contact, so follow those instructions. 

 

This isn’t going to be about efficiency. Sometimes the phone is a more efficient way to communicate than e-mail, and sometimes it isn’t. If two people leave a dozen messages on each other’s voice mail, that’s a lot less efficient than sending a single e-mail and reading a reply to it. 

No, this isn’t going to be about how telephonic communication helps you work faster. This is about how the phone makes you work better.Because unlike e-mail, the phone forces you to be more emphatic, more accurate, more honest.

C J Rajendra Prasad
by C J Rajendra Prasad , Associate

Phone calls have the advantage of getting personal attention of the customers. 

Calls are handled one at a time and the information can be customised as per the response of the Customer. 

The caller can explain and attend to  customer queries as it is a two way communication.

However, the customer may not be receptive when the call is made and the attempt leads to a close of the conversation and share of business ideas. 

This is where the email communication come into fore as communication can be sent to several customers in a short span and the customer is able to read the content at his leisure.

Mailing is only a one-way communication and there is no reaction or feedback of the customer that can be analysed.

Often the mail is overlooked and does not gain the attention of the customer.

In the present scenario, it is best to have a combination of email and telecalls to reach out to the customers.  

Customers preferences vary so you should list their preference "way to contact" 

Karren Rose Fondevilla
by Karren Rose Fondevilla , Area Sales Manager , Progress Profiles Middle East

Following up your email with a phone call and vice versa. 

Abdulkarem yahya Ebrahim zaawari  Zaawari
by Abdulkarem yahya Ebrahim zaawari Zaawari , مدخل بيانات على الكمبيوتر , شركة حسن هادي

اTo telephone

Because through it you can talk to the client and discuss it and know his point of view and you can convince him quickly

As for email, most people still open the email

WILSON DSOUZA
by WILSON DSOUZA , Business Development Manager , Smart Management Consultancy

I would Give my first preference to phone calls as there are times emails can be missed and also misinterpreted, where as phone calls can be quite effective as the the information given and taken are time saving effective.

Junny Mar Robas
by Junny Mar Robas , Customer Service Specialist , Gourmet Gulf Company

Thanks for the question.

Phone call is the most effective, you can e-mail though for follow-up and updates.

Joe Seychell
by Joe Seychell , head of IT , Pinnacle Investment

It depends if the customer is "a customer" or a "prospect".

A phone call for me is always more productive, as I can lock in a meeting date, contend for a sale and I am in control of what the "next steps" will be. I am driving the conversation.

If you send an email - it is very difficult to know who has seen it, if it sent to the right person, or indeed did it arrive. Perhaps a PA or reception has vetted the email and decided not to forward it on.

  • A phone call puts you in the drivers seat. An email makes you a passive passenger with little control of the next step or outcome. 

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