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It's important when developing your value proposition that it be clear and concise. It's best to start by brainstorming and focusing on what needs your target demographic group have in common. This can be done by market research. What do they all want that your business can provide? What is important to them?
Once you've found the common denominating need you can determine what it is that they are in search of and develop your value proposition around that need.
Keep in mind that your the purpose of your value proposition is to identify and satisfy an unmet need that your target market possesses.
It will depend on your competencies and your competitors.
you can make these changes if you wanted it
Future or present, Value proposition in Marketing should be directly proportional to the value it adds to the life of customers, my opinion.
Some things will change and some things would not. Technology will change but customs would not change fast. For example in the traditional markets of Asia and Africa the role of the village shopkeeper cum money lender cum petty trader, post man, teacher, tribal elder still reign supreme at least in the rural markets. They know the local market in and out. Their endorsement of the product or service is essential. Other wise any superficial advertising may not make any deep penetration in the market. The above mentioned class of people are the dealers in the vast hinterland regions for products ranging from FMCG to Banking . Here communicating with the dealers is more important as they hold the key to the market.
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