As a Sales Engineer, why should you have technical skills like advanced knowledge of the products and problem solving skills?

HAVING AN IN-DEPTH KNOWLEDGE OF PRODUCT GIVES YOU ENOUGH CONFIDENCE INFRONT OF CLIENT AND ALSO IT HELPS TO SOLVE THE CLIENT ISSUE ACCORDING TO THEIR NEED.

Product knowledge gives you confidence and make your presentation more effective 

DEFINE THE PROBLEM

BRAINSTORM ALTERNATIVES

CHOOSE THE BEST STRATEGY

IMPLEMENT SOLUTION

 Product and technical knowledge give you confidence if front of client. which further increase problem solving skills by experience.

It is very important to have product knowladge so you can promote your product Positively .A good product knowladge can impress your buyer very early and easily .

The technical aspect of product, is essential to be able to value the benefits of the offer and the gain for the customer

Well Sales is a marketing role and if there are technical products then its very important to have their advanced knowledge because if you  yourself dont know in depth about the product then how you can transform a potential customer into a buyer. So its very important. Further if s customer raises any issue the sale personnel must be able to resolve that one to make an impact.

to close a deal today, the ideal is to position the offer to solve a problem identified at the customer level.

this means offering a solution (Customer Value Proposition) with a product/service supply and customer support. the mastery of the company's offer, especially the technical aspect of product, is essential to be able to value the benefits of the offer and the gain for the customer

Certainly we should have technical skills and knowledge of the products so we can convince the client. 

Sales means to transfer your passion and enthusiasm about the product what you are offering to the customer.

Through the technical skills like advanced knowledge of the product and good presentation sales engineers can understand the customer needs and make an appropriate proposal for them.

 Selling an industrial equipment needs a person to persuade and ensure that the equipment will bring a significant value to the customer and its not selling just a commodity.

The sales engineer act as glue and bonds customers to your company. The stronger glue the stronger bond you can make between your company and your customer.

Through the technical skills like advanced knowledge of the product and good presentation sales engineers can understand the customer needs and make an appropriate proposal for them.