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How can we use SOWT Analysis to improve sales performance?

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Question added by Tamara Ali , Sales Manager , Al Noor Systems for IT Solutions
Date Posted: 2018/11/27
Jogesh Sachdeva
by Jogesh Sachdeva , National Sales Manager , FRESENIUS KABI INDIA PVT LTD

To be successful we must know where we stand and where we want to reach.

For this we should know our strenghhs and how opportunities can be converted with our strenght.

Knowing wekness will help us to know improvement areas and our limitations so formulre stretagy.

Knowing the competitor and other market threats will help us in better long term planneing.

Ataullah Tisekar
by Ataullah Tisekar , Store Supervisor , KUWAITI DANISH DAIRY CO

Recognize and accept your weaknesses. You can't turn a weakness into a strength if you're busy denying the weakness exists. ...

Get guidance from someone you trust. ...

Be very prepared. ...

Hire the skills you lack. ...Mentor.

Get just good enough. ...

Look for ways to serve others with the same problem.

abdelouhab slimani
by abdelouhab slimani , militant de mouvement associatif , BEAU Saadi

Strengths–Opportunities. Use your internal strengths to take advantage of opportunities.

Strengths-Threats. Use your strengths to minimize threats.

Weaknesses-Opportunities. Improve weaknesses by taking advantage of opportunities.

Weaknesses-Threats. Work to eliminate weaknesses to avoid threats

Saiyid Maududi-Oracle Applications Consultant
by Saiyid Maududi-Oracle Applications Consultant , Entrerprise Architect , US Technomatrix, Inc

Team,

One of the best ways to do this is to perform a customer service SWOT analysis to gain a clear understanding of how your organization is currently performing – strengths and weaknesses in customer service and what opportunities and threats exist that could help, or hinder, your efforts to increase sales and market share.

toni mehanna
by toni mehanna , General Manager , Food Trading Establishment

It is helpful in detecting weaknesses & opportunities

Heritier UKWISHAKA
by Heritier UKWISHAKA , Assistant

SWOT analysis can help us to improve our profit mergins this is one of the tools help our company to improve our performance eventough we have internal and external threats

Amin Kamaluddin
by Amin Kamaluddin , Marketing Graduate , MANCHESTER AIRPORT GROUP

What is SWOT?

A quadrant matrix approach ro conducting a business review based on Strengths, Weaknesses, Opporunities and Threats

How can SWOT help improve sales performance?

Concentrating on strengths and opportunities is a natural approach and ultimately forms the foundation for any successful business. However, analysing one's weaknesses and identifying threats both from an internal and external perspective can only lead to positive outcomes such as improved service and innovative products contributing to strong value proposition ultimatley driving sales.

Conducting a SWOT analysis is a central component to setting and delivery business strategy.

If you would like to learn more about SWOT or business strategy then simply get in touch.

Rameez Ayub
by Rameez Ayub , Sales Man , General Trading, import Sales

Strength- Use your strenght to take more advantage of your arronding opportunities.

Develope strategies accordind to your threats and exteral competitors factors.

See your weaknesses and fight them with your cool state of mind.

Venkata Sirish Kumar Kaza
by Venkata Sirish Kumar Kaza , Deputy General Manager , Annapurna Broadcasting Private Limited

SWOT to SPANCO - Suspect 10%, Prospect 20%, Appointment 40%, Negotiation 80% - Closure 90%, Order 100%

 

If we define the sales client list plan on this front then we can understand where we person is going wrong on SWOT basis and do corrective action sure the outcome will be super cool

Amin Hakim
by Amin Hakim , Project manager , ICIDN

first of all, you have to detect and determine External and Internal factores regarding your marketting eara, then you have to creat SWOT matrix to find weakness point(internal factores) to improve that, sothreats (external factors) to adapted with it, so you will make some strategies and plan to cover it.

Raafat W Izzeddin
by Raafat W Izzeddin , Vice President of Sales (Projects) , SARA Group

Below are some tips on how to use SOWT analysis: 1- should be implemented based on facts not assumption. 2- Brain storming sessions with related team members will help in identifying facts. 3- Business development priorities should be identified based on SOWT results in order to have a starting point. 4- best practice to follow is MTD concept ( Maintain then Develop) to avoid any drop in business revenue. i.e (To recover weaknesses while keeping an eye on strengths by monitoring KPIs)

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