What's marketing communication's definition and components? What’s all about it?

when i hear or see marketing i think about marketing is soul of the business if we think about soul we will make all the people deal with this product and service will feel it and love it and help this product and service to achive the summit

Marketing communications are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product.

IMC (Integrated Marketing Communication) has eight major elements:

1. Corporate Image

2. Branding

3. Market Segmentation

4. Advertising

5. Media Selection

6. Promotional Tool

7. CRM

8. Public Relation

Integrated marketing communications (IMC) was created as a response to the barrage of advertisements that make consumers numb to individual product messages. This constant stream of advertising messages became an issue during the arrival of television advertisements and continued to be problematic with additional media, such as the Internet. The IMC method of advertising seeks to cut through advertising inundation and make the company's message stand out. This is accomplished through marketing targeted at specific consumers and message unification

I appreciate your question so much as there is a great level of ambiguity appears when it comes to MarCom (Marketing Communication) and the haziness extends a great deal even in a received Job Description managed and approved by a supposedly CCO, marketing manager or  an HR/ talent acquisition manager!

s used to promote, inform, persuade, and remind in every creative and innovative possible way using all the online /offline available marketing means to engage, interact and deliver the intended message to the intended target market.

MarCom’s definition, practice, and channels are indefinite yet it is precise in its end goal

Hi, Sir

Marketing communication consists of communication between the marketing company and the customer. It is called the media mix. It consists of the internet ,radio, press,TV , outdoor media like hordings.

·         TV is considered to be the most powerful media. It is good in demonstrating product attributes. Explaining the product benefits.

·         Radio is a cheap medium with a coverage of90% even in developing countries. It has geographic flexibility due to local coverage and segmented audience.

·         Newspapers –Topical media with regular and loyal readership.

·         Magazines- Shelf life of a magazine ad is much longer than a newspaper ad.

·         Outdoor- consisting of hoarding s, bill boards and pictures.

·         If the company is looking for market penetration mass media like radio and newspapers is good. For niche marketing ads in select magazines may be more effective.

·         Internet as a media would be more effective for young urban elite who are tech savvy, and shop online. May not be popular with the older generation who want to have a feel of the product1st.