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Personal Brand reflects how people see and recognize consistetly an individual, in business often based on the perceived value (solution) that an individual can provide (add).
Brands that belong to celebs like the Beckhams and Christiano Ronaldo are personal brands and they alone have the sole patent rights to those brands.
Personal brand is the Personal trade mark that every professional should build it through continous learning and improvement.
Strong values with business ethics, performance and actions which speaks volumes about commitment and excellence than verbal statements
"Personal Brand" is YOU !!! Yes, you .... its all about how you market yourself and your career as a brand. While few years ago its all about self improvement, skill development etc but now a days its a global market out there and others see you as you depict yourself and what's your visibility.
Citing some examples of renowned personal brand in the digital marketing space are Rand Fiskin, Aaron Wall, etc or as @wayne has said about Ronaldo or Beckham
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