As a consumer why would you buy a brand name and favor it on other brand names what motivates your buying decision,what stimulates your needs?

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Mohammed Salim Allana

by Mohammed Salim Allana , Compliance and Assurance Manager , United Arab Bank

To decide between2 branded product is not difficult and generally based on several factors such as:

1. Utililty

2. Pricing

3. Looks and features

4. Quality and durablility.

5. Availability

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