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Are processed food products suitable for easy marketing? How?

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Question added by Fazlul Hoque , Assistant Director , DoF,GoB
Date Posted: 2013/11/06
Fazlul Hoque
by Fazlul Hoque , Assistant Director , DoF,GoB

Yes processed food products are suitable for easy marketing.Because the processed food products are:

  1. Processed food products not rotten or damaged quickly
  2. Processed food products are popular to modern customer
  3. Processed food products quality remain unchanged
  4. Processed food products are easy to shifting and transporting.

Mohammed Salim Allana
by Mohammed Salim Allana , Compliance and Assurance Manager , United Arab Bank

Marketing is always a challenge and an art of selling products or services.

 

With respect to processed food; its all depend in which markets or area or region, you have to introduce your product. Do thorough analyse and research before you launch such products.  You have to know and understand the taste and preference of the people.

Subhranshu Ganguly
by Subhranshu Ganguly , Quality Analyst. , WIPRO

It will depend upon whether the commodity is an essential commodity or a luxary. If it is an essential commodity like processed milk or meat ,  a thing of everyday use after the innitial expenses marketing would not be tough. But for marketing expensive food like caviar ,Swiss chocolates both marketing costs and sales returns are high. As all processed foods are perishable high quality should be maintained and if possible delers and distributors should be provided with freezers with ads of the company on them.

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