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PPC is more stronger than Organic. What is Page Layout Algorithm?

New Algorithm introduce Google, so how it's work and what's possibility to improve this Algorithm.

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Question added by shahabuddin dost muhammad , Online Marketing Manager , Step Intex Trading LLC
Date Posted: 2014/02/22
Amarjeet Sharma
by Amarjeet Sharma , Chief Digital Officer , Karmasthal Healthtech P Ltd

@sahabuddin, Page Layout Algorithm is not a new algorithm, it was first launched in19th Jan2012, then the2nd update came on9th October,2012 and lated update on6th Feb,2014.

This algorithm deals with the layout of a page and penalizes site which have too much ads in the1st fold. This algorithm penalty is known as "Top Heavy Penalty", It reduces the SERP of a web page with too many ads at the top or if the ads are demeed too distracting for people.

Farooq Ahmed
by Farooq Ahmed , Senior SEO Manager , Data Ladder

Page Layout Algorithm is actually for the site that don’t have much content “above-the-fold” and have excessive ads instead of content. These kind of websites can be affected by this algorithmic change.

Prerna Kulkarni
by Prerna Kulkarni , SEO Team Lead , smartData Enterprises (I) Ltd.

It is Google algorithm. In February2014 Google has updated this algorithm.

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