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How can we differ niche market products from the other products?

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Question added by JAHIR HUSSAIN , HR Welfare officer , Iss world of service
Date Posted: 2014/03/12

make sure that the product is a good product and also the date is not expired

Subhranshu Ganguly
by Subhranshu Ganguly , Quality Analyst. , WIPRO

A niche product would cater to the niche market which is a small market. It is a market where tastes and preferences would dominate over money value. A niche market product would appeal only to the members of the niche market who can offord it. Eg in the personal transportation industry in the US , TOYOTA or Chevrolet wouldcater to the mass market while BMW, Mercedes Benz& Cadillac would cater to the top niche market. Product differeiation strategy is the main survival strategy of a niche market product.

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