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Which is the bigger brand - the hospital or the doctor?

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Question added by Tanjai Kapoor , Head Of Sales And Marketing , Paras Healthcare
Date Posted: 2014/04/16
Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Good Day!!!

I think both. Mostly the Hospital has a bigger image instead of doctor, but there are certain examples where the hospital OPD is totally dependent on the practice of a doctor. so my vote is for both

bijo thomas
by bijo thomas , Business Development Manager , Three Lines Shiping LLC

hospital 

Ahmed Mahmoud Rafat Abu Zahra
by Ahmed Mahmoud Rafat Abu Zahra , COO, International Patients Healthcare Manager , • KEMETERA INTEGRATED HEALTHCARE MANAGEMENT SOLUTIONS

public values service (access, amenities, ease of scheduling) and value-added items to the patient over and above whatever else is available in the marketplace, These things build the hospital brand which come from doctors clinical quality (skill level, training, peer reputation), and equipments

Mainak Mukerjee
by Mainak Mukerjee , Asst. Manager - Business Operation and Analyst , CignaTTK Health Insurance

A Doctor with his/her expertise and facility updated infrastructure collaborate to build a hospital branded.

FADHEL CHTARA
by FADHEL CHTARA , Medical Director , Pomyclinique

The Hospital has a bigger brand

Mohammed Bin Salmah
by Mohammed Bin Salmah , Procurement and Sales Engineer , Yemen Equipment & Supply - YES

Can the hospital work without doctors.?  NO

Can the doctor work without hospital? Yes

So you could have an idea that the doctor is the base for the hospital and more important as he could run his own business separately 

NOUREDDIN JABERI
by NOUREDDIN JABERI , Marketing And Business Development Manager , jabermed

Both are same ,they complete each ,it's a chain

ABIMANA Moise
by ABIMANA Moise , BCC and sales representative , PSI/Rwana Amercan NGO

Mostly the Hospital has a bigger image instead of doctor

Kirankumar Mistry
by Kirankumar Mistry , Asst Manager , CHARUSAT Healthcare & Research Foundation

both are bigger brands because hospital image & brand is matter on market.

second thing doctor is valuable brand in the hospital & hospital depand on doctor so my opionion is doctor more valuable of bigger brand.

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