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How can consumers be engaged in sustainable behavior?

Discuss the different ways companies can engage consumers with sustainability to trigger simple behaviour shifts.

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Question added by Abdul Rehman Zaheer , Marketing & Projects Specialist , King Fahd University of Petroleum & Minerals
Date Posted: 2014/04/19
Fazal Ebrahim Dawood
by Fazal Ebrahim Dawood , Chief Executive Officer , Stardist Ltd

Very good & pertinent question Mr. Zaheer

It is very important to EDUCATE  consumers on sustainable behavior - what is right or wrong and its consequences and that should start from primary schools with young children so that they grow up with this mindset. 

By drawing attention with very strong, powerful  and intelligent messages that catches interests. This should be creative and eye catching. 

Companies and Authorities should engage genuinely , firmly and visibly in sustainable behavior policies leading the way and ensure that employees and citizens are participating. They should motivate employees and citizens with competition, prizes, recognition and public acknowledgement. 

Create a positive vision on sustainable behavior by highlighting Green energy, Green technology and recycling. 

 

 

 

 

Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

 

Moving towards the goal of sustainability requires fundamental changes in human attitudes and behaviour. Progress in this direction is thus critically dependent on education and public awareness.

 

Poverty is, in part, a consequence of the present pattern of population growth as well as a serious threat to both human dignity and sustainable development. 

People unable to care for themselves can be excused for failing to care for their environment. Necessity drives them to use, and eventually overuse, all the resources at hand: land, water, wood, vegetation and, indeed, anything that can help them to meet their vital needs.

Poverty also makes it difficult to mobilize people to work together for common goals, be they healthful environments, food security, jobs or other aspects of sustainable development. Poverty makes the delivery of education and health services more difficult and spurs population growth. Poverty also contributes to much of violence and war which destroy lives and undermine social and economic progress.

 

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