Register now or log in to join your professional community.
To certain extent it does have effects on sales but not major.
Guerrilla marketing was conceived to primarily target existing customers rather than new ones, aiming to increase their engagement with a product and/or brand. When selecting audiences for a guerrilla message, a group that is already engaged with the product at some level is the best target; they will be quicker to recognize and respond to creative tactics, and more likely to share the experience with their friends.
Do you need help in adding the right keywords to your CV? Let our CV writing experts help you.