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Your high-traffic e-commerce website is experiencing a sudden drop in traffic! Theoretically, what could be the reasons for this?

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Question added by Khatim Abbas Seed , BUSINESS CONSULTANT , Google
Date Posted: 2014/05/17
Maalik Muhamed
by Maalik Muhamed , Deputy Mill Manager , AZANIA GROUP OF COMPANYS

Managing your website can be a hard some times. When most hosting services allow you only a limited amount of bandwidth per month. If your site gets popular in a hurry, you have only a few options at your disposal. First, you can pay to increase your bandwidth in order to deal with more traffic. If you exceed your bandwidth allocation, you may face hefty overages and denied page requests. Alternately, by identifying and reducing Internet traffic, you can keep your costs down.

Farooq Ahmed
by Farooq Ahmed , Senior SEO Manager , Data Ladder

There could be many reasons for traffic drop. Below are some points which could be the reason:

1- Your product pages started to drop in search engine due to some issues

2- Your SMM campaign is not effective and user engagement started to decline

3- There may be some duplicate content or bad links pointing to your website.

 

There could be some other reasons, which can only be identified through website on page or off page audit.

Theoretically it could be a new competitor in market or drop in purchasing power. in my opinion is better to use specific software like Google Analytics to know what causes a sudden drop in traffic.

Sherif Amin
by Sherif Amin , Cofounder / Director-Digital Advertising & Social Media , Groove Advertising & Integrated Communications

It can be because of several reasons....for example a change to Google Algorith, a problem with a running advertising campaign, or a change related to one of your most important source of traffic...

islam khalil
by islam khalil , Technical Manager , iCloudit

In addition to Mohammad Iqbal Abubaker  answers , 

Please check if there is any type of attack on your portal that redirect users to another location ,

Example : An attack to my a [VB] forum plugin that redirect users who are coming from search engine to list of portals make this forum traffic decrease by more than35 %  , as user serach for proudct in this forum and its redirect to another place , you lose this user and you lose all users came from any search engine.

 

@Maalik Muhamad, gave a very nice technical answer. However, you might be experiencing this due to bad strategy positioning on the web. To generate a good trafic you have to be visible in most search engines such as Google,  Yahoo, Bing, AstaVista etc. and be positioned in the top10 when it comes to search tearms that match your business.  

  Possible problems could be not enaugh hash tags, not enaugh extarnal trafic from websites or platforms such as FaceBook, poor marketing, new compatitiors, lack of google credit and so on.

Among the reasons are :Unable to reach your website because :

- Your choice of server it great pressureIf ( if you use a free server )

- your site can be famous that he was subjected to simulated

 - other site Use duplicate keywords like your website  this is what makes your site in arranging Bad .

 

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