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What is concept of Red Oceans ?

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Question added by SAJID ALI SHAH SYED , CUSTOMER SERVICE MANAGER (OPERATIONS MANAGER) , BankIslami Pakistan Limited
Date Posted: 2014/06/04

In a Red Oceanmarket, everyone is just talking a different version of the sames thing to the same group of people VS a Blue Oceanwhere you guide new people over to your primary program.

Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

  1. Compete in the existing market space

  2. Beat the competition

  3. Exploit existing demand

  4. Create value-cost trade-off

  5. In areas in which you are better, choose to differentiate yourself from your competitors

  6. In areas in which you compete, differentiate by low cost

 

 

 

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

It is a business strategy where you exploit the existing demand. This is opposed to blue ocean strategy where you create new demand.

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Good Day!!!

Red Ocean is a type of strategy and is opposite to the blue ocean strategy.

In Red ocean strategy, the companies tries to out-perform their competitors to grab the greater share of the existing market wth a very high growth rate.

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