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What is a strategic business unit (SBU)?

Management Consulting Accounting Auditing Administration Management
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Question added by HANNA SABA , Team Leader (Administrative Support), including translation, editing, and writing , Deloitte
Date Posted: 2014/06/11
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Hany Sewilam Abdel Hamid
by Hany Sewilam Abdel Hamid , Director of Sales and Marketing , Creative Sense

Dear Hanna,

 

A strategic business unit (UBS) is a semi-autonomous corporate unit that focuses on a product offering and market segment.

 

Corporate Relationship of SBU

 

SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.

 

Organization Setup With SBU

 

 There are three factors that are generally seen as determining the success of an SBU:

 

1- The degree of autonomy given to each SBU manager.

2- The degree to which an SBU shares functional programs and facilities with other SBUs.

3- The manner in which the corporation adopts to new changes in the market.

 

Regards,

 

Hany Sewilam AbdelHamid

Head of Business Development & Operations

Entrepreneurship Coach & Consultant             

 

- http://www.sewilam.com

- facebook.com /Orkanza

- twitter.com /HanySewilam

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