Ready to learn more about us?We were founded in 2010 with a dynamic and agile start-up spirit. The trust of around 30 million customers and 250,000 sellers has made us the first decacorn in Turkey. Our success is backed by renowned investors such as Alibaba, General Atlantic, Softbank, Princeville Capital and several sovereign wealth funds. In 2022, we opened our first dedicated international office in Berlin and expanded to Amsterdam, Luxembourg and London. And that's just the beginning!
Tech at the rootWe believe that technology is the driver and e-commerce is the outcome. Thanks to the dedication of our team, we have become one of the top 5 e-commerce companies in EMEA and one of the fastest growing worldwide. We currently deliver over 1.5 million parcels daily to 27 countries.
Growth is in our DNAAs a young and dynamic company, we are constantly growing and expanding. With Trendyol Tech, one of the leading R&D centres, Trendyol Express, the fastest growing delivery network, Dolap, the largest platform for second-hand goods, and Trendyol Go, our instant food and grocery delivery service, we are gearing up to become the world's leading e-commerce platform.
Focused on positive impactOur vision goes beyond business success. We strive to make a sustainable and positive impact on our customers, business partners, and society. By digitizing merchants and SMEs, helping businesses grow, and promoting women's economic empowerment, we are dedicated to creating a better future.
ABOUT THE TEAMDolap, leader of growing second-hand ecommerce market in Turkey, was established in 2016 by three partners. Dolap, which joined Trendyol in 2018, is the fashion market leader for the last 3 years! It continues its activities with 70 million+ products in 5 different categories and for 4m active shoppers and 2m active sellers.
We are all working with the same purpose: To create a positive impact in our ecosystem by enabling commerce through technology.
YOUR MAIN RESPONSIBILITIES
- Constantly analysing user-base and dividing it into different segments. Optimizing these segments for better volume & impact.
- Management and continuous optimization of CRM communication channels such as Push, Email, SMS, In-app notification, Pop-ups.
- Performing A/B tests on messages, creatives, scheduling, targeting, triggers, incentives, and landing pages.
- Split and optimize discount budget to generate more incremental value (i.e. New buyers, New sellers, Revenue, Recovered Buyers)
- Automating manual processes within the team and cross teams by using python.
- KPI monitoring in own domains, planning, running and evaluating new CRM campaigns and feeding the strategy teams accordingly.
QUALITIES WE'RE LOOKING FOR
- The experience range for this position is suitable for specialist/senior specialist and executive/manager (non-team management) roles
- BS/BA in Engineering, Marketing, Business or a related field
- Experience in CRM or a related role with a focus on campaign management, optimization, data analysis and reporting
- Strong analytical skills and experience of working with data
- Good written and verbal communication skills in English
- Coding skills: ability to code in one or more languages or willing to learn (SQL, Python)
