Marketing Specialist

How will you CONTRIBUTE and GROW?You will be developing Air Liquide Turkey’s marketing activities, to improve brand awareness and support sales growth and customer satisfaction.

• Air Liquide Turkey’s Sales and Marketing team is a high performance and dynamic department, focused on boosting sales growth in Turkey. This role will carry out marketing activities to support that target and report directly to the Sales and Marketing Director.

  
  

• You will also be required to reach out to / collaborate closely with regional / global marketing units/teams.

  
  

• Boost brand awareness among target audiences, both on digital and offline channels.

  
  

• Focus on tracking and improving social media content and performance (reach, impressions, mentions and overall engagement rate - likes, shares, comments, clicks)

  
  

• Track and improve website traffic and engagement on a monthly basis, sometimes focusing on specific pages driven by marketing communication campaigns. Your key metrics will be conversion rate, lead generation and customer acquisition cost. 

  
  

• Take Search Engine Optimisation (SEO) to the next level: Improve search engine rankings on specific keywords. 

  
  

• Launch, manage and track performance of digital ad campaigns across relevant platforms.

  
  

• Use events and promotions with impact: Identify relevant events for your target audience (fairs, conferences, sponsorships, webinars, promotional products) and organise Air Liquide’s effective presence.

  
  

___________________Are you a MATCH?

• Bachelor's Degree from reputable universities

  
  

• 2-3 years experience in marketing / marketing communications

  
  

• Must have skills:

  
  

  • Experience working on SEO/SEM, marketing database, email, social media and/or display advertising campaigns

    
    

  • Autonomy, ability to make suggestions and try new ideas

    
    

  • Proficiency in English (ability to participate in English language meetings)

    
    

• Nice to have: 

  
  

  • Experience managing digital agency relationship and visual briefs

    
    

  • Experience using Google Analytics and content management systems (CMS) (Hootsuite would be a plus) 

    
    

  • Experience managing implementation of Google Ads, Meta Ads and other providers  to drive conversion.

    
    

Our Differences make our Performance

At Air Liquide, we are committed to build a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.
We welcome and consider applications from all qualified applicants, regardless of their background. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.