Developing Mainly Traditional Media Strategies:
o Creating media strategies aligned with the company's marketing objectives and branding Image. Defining target audiences for the related product category.
Planning and Executing Media Campaigns:
o Designing and implementing effective campaigns on mainly traditional media and support digital media planning. Creating 360°degree media campaign plans hand to hand with agencies.
Monitoring and Analyzing Campaign Performance:
o Tracking campaign performance, analyzing data, and optimizing strategies accordingly. Daily tracking and reporting of campaign performances to HQ & regional Hub.
Ensuring Brand Consistency:
o Maintaining consistency in brand image and message across various media channels. Responsible for guiding the creative team for asset creation.
Staying Informed on Current Media Trends:
o Keeping up-to-date with digital and traditional media\ local and global trends to keep marketing strategies current.
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