Brand Manager

Overview of the role:

The Brand Manager is responsible for driving top-line performance, full profit and loss accountability, consistent operational excellence and brand compliance across all stores. Ensures the achievement of all the tangible and intangible aspects of the Brand(s) handled. Ensures smooth interaction & healthy relations with principals. To achieve or exceed annual targets of NSV and GM and market share for the brand(s) via the various sale channels. Inputs to ensure satisfactory customer brand experience at Internal & External POS, provide promotional aids-to-sales, intensive interaction with sales personnel & to chart a brand positioning course in the UAE in line with both Principal & AFWJ strategy customer promise. 

What you will do:

Budgeting & Sales accountability

• Plans the total seasonal purchase and guides the merchandisers by setting forward estimates for the different buying groups, considering several variables, such as selling space, trends, feedback from stores, etc
• Attends buying fairs along with Merchandisers and ensures that the right products are selected in terms of ways, depth, etc. to generate maximum profit for the business.
• Accountable for ensuring annual sales turnover and GM targets.

Product and stock Management

• Regularly works on new market trends, design and collection development, and merchandise planning for merchandise brands.
• Inventory management and timely stock liquidation minimizing impact to profit.

Buying Management

• Regularly monitors the merchandise stock levels. He/she analyses various reports (plan vs actual, viability of a particular item, stock cover, store cover, etc), gauges the merchandise performance (identify best/low sellers, etc) and then suggests/implements corrective measures.
• Needs to do channel-wise incentive schemes and promotions. Based on the above, may request an increase or decrease of budgets. Ensure optimum stock levels and minimum waste.

Pricing and Margins Management

• Evaluate the pricing of the merchandise before a season by doing a price simulation exercise, ensuring that the pricing delivers the margin target set.
• Do competition analysis and recommend price changes, if and when required so that they are in line with the market; Done to achieve set targets.

Principal Relationship

• Regularly communicates with Principals, maintaining a good working relationship with them. He/she negotiates prices, delivery plans, lead times, etc.
• Provides feedback in terms of product suitability to the local markets, suggesting changes, alternatives, and/or new specific products to be developed.