Communications and Marketing Manager

Job Title: Communications and Marketing Manager

Location: Abu Dhabi, United Arab Emirates

Company Overview:

We are representing a leading legal disputes organisation, headquartered in Abu Dhabi who are committed to delivering exceptional legal services to their clients both locally and internationally. With a focus on innovation and excellence, they are now seeking an experienced Communications and Marketing Manager to join them and drive their marketing efforts to new heights.

Reporting Structure:

The Communications and Marketing Manager will report directly to the Head of Marketing based in Abu Dhabi.

Role Overview:

The client is seeking a talented and experienced Communications and Marketing Manager with a minimum of 3-5 years of practical experience in devising marketing strategy, showcasing innovative thinking, and driving impactful results. The successful candidate will be responsible for planning, developing, and executing comprehensive marketing strategies to enhance brand awareness, acquire customers, and drive revenue growth.

Key Responsibilities:

Campaign Development and Execution:

Plan and execute multi-channel marketing campaigns, encompassing digital, print, social media, email, and events.

Coordinate content creation, design, and distribution efforts.

Monitor and optimise campaign performance to ensure maximum effectiveness.

Brand Management:

Maintain and enhance the company’s brand identity and reputation.

Ensure consistent messaging and branding across all marketing materials and channels.

Digital Marketing:

Oversee digital marketing efforts, including SEO, SEM, social media marketing, and email marketing.

Stay updated on industry trends and best practices in digital marketing.

Market Research and Analysis:

Conduct market research to identify customer needs, competitiveness, and market trends.

Utilise data analytics and insights to make data-driven marketing decisions.

Event Planning and Sponsorship:

Plan and coordinate marketing events, trade shows, and sponsorships to promote the company’s products and services.

Evaluate the success of event marketing initiatives.

Reporting and Analysis:

Prepare regular reports on marketing performance, including ROI analysis and key metrics.

Utilise data to make informed recommendations for continuous improvement.

Strategic Planning:

Develop and implement marketing strategies aligned with the company's overall goals and objectives.

Conduct market research and analysis to identify market trends, opportunities, and target audience preferences.

Define marketing Key Performance Indicators (KPIs) and track performance as per set goals.

Team Leadership and Management:

Supervise, mentor, and motivate a team of marketing professionals.

Assign tasks and projects, set clear expectations, and provide feedback and performance evaluations.

Foster a collaborative and creative work environment.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 3-5 years of practical experience in marketing strategy development and execution.
• Proven track record of innovative thinking and driving impactful marketing initiatives.
• Strong leadership and management skills with the ability to inspire and motivate a team.
• Excellent communication, interpersonal, and problem-solving skills.
• Proficiency in digital marketing tools and platforms.
• Ability to thrive in a fast-paced, dynamic environment.
• Knowledge of the legal industry is a plus.

Language requirements: 

• English is mandatory 
• Arabic is advantageous but not mandatory 

Candidates considered for this role will either have marketing experience at an international law firm in the region or be coming from a non-legal organisation within professional services. 

You must be willing to traveling to Abu Dhabi, relocate to Abu Dhabi, or be already based there already.