Digital Marketing Executive

Our client, a leading hospitality is currently seeking a talented Digital Marketing Manager to join their growing team.

Responsibilities:

• Orchestrate and execute all Digital Marketing Campaigns, covering Web, SEO/SEM, Database Marketing, Email, Social Media, and Display Advertising.
• Create and maintain industry-leading Websites with compelling content, reflecting sensational offerings.
• Participate in creative brainstorming sessions to develop innovative Growth Strategies for digital marketing.
• Strategize, execute, and evaluate Experiments and Conversion Tests to achieve remarkable outcomes.
• Apply strong Analytical Acumen to assess the End-to-end Customer Journey and enhance User Funnels.
• Collaborate with Agencies and Vendors to foster seamless relationships.
• Evaluate emerging technologies and provide insightful Thought Leadership to guide strategic adoption.
• Analyze and report on the Performance of Digital Marketing Initiatives against ROI and KPIs.
• Discover Trends and Insights to optimize expenditure and enhance performance.
• Collaborate with Internal Teams to curate landing pages, optimizing the User Experience.

Requirements:

• A degree in Marketing or a related field is preferred.
• Proven expertise in Digital Marketing within the Hospitality Industry, particularly in nightlife.
• Exceptional proficiency in enhancing Customer and Stakeholder Satisfaction while driving Profitability, demonstrating a dedication to Industry-Leading Standards.
• Proactive nature combined with meticulous attention to detail ensures precise curation of all operational aspects.
• Proficient in Marketing Research and Statistical Analysis. Ability to identify Target Audiences and devise engaging, informative, and motivating Digital Campaigns.
• Demonstrated leadership experience in managing SEO/SEM, Marketing Databases, Emails, Social Media, and Display Advertising Campaigns.
• Competency in A/B Testing and Multivariate Experiments.
• Familiarity with Ad-serving tools and optimization of Landing Pages and User Funnels.
• Thorough knowledge of Website and Marketing Analytics Tools such as Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.
• Expertise in setting up and optimizing PPC Campaigns on major search engines. Understanding of HTML, CSS, and JavaScript development and limitations.
• Knowledge of Google Ads and Meta Ads. Advanced organizational and supervisory skills to lead and inspire teams to new heights.
• Strong problem-solving skills and ability to exceed expectations in dynamic and competitive operational environments.

Salt is acting as an Employment Agency in relation to this vacancy.

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