Job Purpose

Manage the day-to-day operations of the External Communication ensuring provision of an efficient communications program across the Group to support and enable targeted storytelling and stakeholder engagement. Manage day-to-day public relations and reputation risk management in order to effectively promote and increase awareness on the business operations to external stakeholders, and proactively protect the Group’s reputation.

Job Specific Accountabilities

•    Identify opportunities and implement corporate communication strategies to support in strengthening and protecting the Group’s image and reputation among key stakeholders locally and internally.
•    Advise on reputation issues and communication related challenges in order to inform effective decision-making.
•    Manage the delivery of the Group’s day-to-day public relations plans and initiatives in line with its strategic objectives in order to continuously build a positive reputation and improve perception among external stakeholders.
•    Develop and manage effective day-to-day relationships with the Group’s subsidiaries, assets and operating companies to support reputation management and public relations strategies, and corporate communication plans that are consistent across the Group.
•    Develop and nurture strong media relations with core print and online media and journalists locally and globally, in order to create better media opportunities.
•    Initiate analysis of trends and metrics related to public perception and media coverage trends in order to continuously identify opportunities to enhance public relations strategies and plans.
•    Manage the planning and scripting of targeted and innovative storytelling and stakeholder engagement strategies and content to support the business in delivering reliable, accurate and influential messages to the desired target audience.
•    Perform other related duties or assignments as directed.               

Minimum Qualification

Bachelor’s Degree in marketing, communications or equivalent.

Minimum Experience, Knowledge & Skills

•    15 years of professional experience in progressive and more senior-level roles in External communications. Preferably experience in a large-scale organization with complex business operations or experience working in various industries. At least 5 years in a managerial / supervisory position.
•    Strong knowledge of corporate communication strategy development and implementation.
•    Strong knowledge of public relations strategy development and implementation, and ability to devise strategies that drive business results.
•    Creative and innovative approach to communications with the ability to identify new ways of working and lead change.
•    Strong knowledge of reputation management techniques and concepts.
•    Knowledge of the Group’s operations and various sectors, and ability to lead the delivery of tailored corporate communication strategies in line with specific business requirements. 
•    Strong written and verbal communication skills.

Professional Certifications

As applicable