Marcomms Lead

Founded in 2017, Shorooq Partners is a leading venture capital firm investing in the most innovative startups across the Middle East, North Africa, and Pakistan (MENAP region). The firm built deep sectoral expertise in Fintech, Platforms, Software and Web3.0. Shorooq Partners has backed market leading disruptors, some of which include Pure Harvest Smart Farms, Nymcard, Sarwa, Lean Technologies, TruKKer, Retailo, Mozn and Penny. Since its inception, Shorooq Partners has been built on the principles of being founders’ partners, company builders and value investors. 

Shorooq Partners is headquartered in Abu Dhabi, UAE and has offices across Dubai, Riyadh, Cairo, Manama and Islamabad.

Title: Marcomms Lead 

Primary Location: Abu Dhabi, United Arab Emirates

Employment: Full-time contract

Opportunity: Shorooq Partners is seeking a Marcomm Lead. The role will be exposed to MENAP fast-growing startup ecosystem and our portfolio companies. It will also be in a unique position to drive strategy and execution of Shorooq Partners Marcomm activities and PR activities to drive our brand presence and equity.

Responsibilities:

• Develop Shorooq Partners Marketing and PR Strategy to elevate the company’s brand and presence both regionally and globally
  

  
  

• Develop and execute creative marketing campaigns
  

  
  

• Execute on outbound or inbound marketing activities (content development and optimization, advertising, events planning etc.).
  

  
  

• Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  

  
  

• Establish Shorooq Partners media presence across traditional outlets and digital platforms 
  

  
  

• Support in external events management and marketing
  

  
  

• Develop and execute the social media calendar
  

  
  

• Prepare contents for email marketing activities including events invitations 
  

  
  

• Prepare scripts for videos and other social media contents
  

  
  

• Optimize and support with integration of the marketing technology stack
  

  
  

• Maintain marketing budget and report as needed
  

  
  

• Build collaborative relationships with cross-functional stakeholders both internally and externally to ensure optimal execution 
  

  
  

• Share functional knowledge related to day-to-day management of the marketing tech stack
  

  
  

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Qualifications:

• 5+ years in digital marketing, communications or PR with a knack for technology
  

  
  

• B.A or B.S degree from a recognized educational institution with excellent academic credentials
  

  
  

• Excellent written and verbal communication skills; ability to communicate with senior leaders (monthly) and C-level executives (periodically) - fluency in English and Arabic
  

  
  

• Knowledge of marketing automation tools and campaign management
  

  
  

• Experience with analytics tools (GA), tag management platforms and enterprise marketing automation platforms
  

  
  

• Attention to details, team player, ambitious, self-driven, results-oriented, and sharp time management skills