MEA Marcomms Business Partner Lead

At Mace, our purpose is to redefine the boundaries of ambition. We believe in creating places that are responsible, bringing transformative impact to our people, communities and societies across the globe. To learn more about our purpose, culture, and priorities, visit our strategy site.

Within our consult business, we harness our unique combination of leading-edge practical expertise and project delivery consultancy to unlock the potential of every project. 

The project:  

We are recruiting a MarComms business partner lead for our Middle East and Africa global hub to support Mace's growth and aspirations in the region.

Our values shape the way we consult and define the people we want to join us on our journey, they are:

Safety first - Going home safe and well

Client focus - Deliver on our promise

Integrity - Always do the right thing

Create opportunity - for our people to excel

The marketing and communications business partner - Middle East and Africa will be the main marcomms contact for Middle East and Africa. They will work across the hub to ensure the Mace brand is positioned, protected and promoted in accordance with the market leader's aspiration. 

This role will work across the region to ensure the Mace brand is positioned, protected and promoted in line with the wider consultancy strategy and aspirations. The role will work with business unit stakeholders and sector leads and stakeholders to develop and deliver annual marketing plans and campaigns in line with business strategy. 

The marketing and communications business partner will act as the voice of the MEA global hub in the Consultancy marketing and communications team and wider Marcomms teams, ensuring that the needs of the sectors and business units are fully represented.

This role will lead the activity within the engine to support growth plans across diverse markets, sectors and services in line with the strategy.

You’ll be responsible for:

• Develops and delivers an annual marketing strategy and plan for your AOR (area of responsibility).

  
  

• Protects, positions and promotes the Mace brand.

  
  

• Develops and implements integrated campaigns including activities such as content development, event management, thought leadership and demonstrating return on investment (ROI).

  
  

• Promotes the priority themes and differentiators internally across the engine and externally to our clients and targets - priority themes and areas will vary depending on the strategy evolves, individual strategies and group priorities.

  
  

• Champions ABM (account-based marketing) ensuring an annual targeted plan for those organisations.

  
  

• Keeps abreast of market developments and trends.

  
  

• Undertakes research to provide relevant insights and analysis to the business.

  
  

• Provides marketing support for key strategic bids and works on capture plans where appropriate.

  
  

• Works with sector business unit to develop and implement CRM.

  
  

• Ensures the adherence to Mace brand guidelines or any agreed bid-specific standards.

  
  

• Acts as the main ambassador for marketing.

  
  

• Advises the hub/market senior leadership team (SLT) on all MarComms activity.

  
  

• Identifies leads and opportunities, supporting the business to secure the opportunity.

  
  

• Provides Marketing and communications business partnering and advisory services to BUs and support with plans to deliver growth against business priorities.

  
  

• Delivers of global/market/sector-driven campaigns.

  
  

• Supports with market intelligence and insights across hubs, markets and geographies.

  
  

• Provides strategic client engagement on key projects and programmes within area of responsibility and focus.

  
  

• Develops new value propositions at market/sector/hub level.

  
  

• Works with the digital marketing team to develop targeted campaigns to drive brand awareness and lead generation.

  
  

• Works collaboratively towards the common goal of net zero carbon transition, and shares responsibility for the proactive identification and management of the associated carbon emissions and reductions during the delivery of work.

  
  

You’ll need to have:

• Experience working in the United Arab Emirates is essential for client approval.

  
  

• Experienced stakeholder management skills.

  
  

• Exceptional communications/written skills.

  
  

• Experience delivering market/sector marketing campaigns.

  
  

• Deep understanding of the hub/market.

  
  

• Adept at leading complex marketing and communications campaigns.

  
  

• Degree standard of education (or equivalent).

  
  

• Strong communications background.

  
  

• Uses project management techniques to deliver projects to plan and to budget.

  
  

• Can demonstrate return on investment (ROI) on key campaigns/projects.

  
  

• Marketing and communications at both a strategic and tactical level.

  
  

• Resource management.

  
  

• Acts inclusively.

  
  

• Agile mindset.

  
  

• “Brand ambassador” mindset.

  
  

• Confident in communicating at all levels.

  
  

Mace is an inclusive employer and welcomes interest from a diverse range of candidates. Even if you feel you do not fulfil all of the criteria, please apply as you may still be the best candidate for this role or another role within our organisation.

We are also open to discussing part-time, flexible, and hybrid working options if suitable within the role.

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