Senior Social Media Manager
at Property Finder Dubai, United Arab Emirates Founded by Michael Lahyani in 2005 as a magazine (Al Bab World), Property Finder today is a single technology platform and brand across multiple countries in the MENA region. We offer the most advanced tools and best-in-class user experience for homeseekers, real estate brokers, and developers. Property Finder's recent valuation at approximately $1 billion, secures our status among the Middle East's emerging unicorns, affirming a growth-oriented identity.
Over the years, we've expanded our operations to Bahrain, Egypt, Qatar, Saudi Arabia, and obtained a minority share in Hepsiemlak, the leading property portal in Turkey. With over 590+ dedicated people in 6 regional offices, we facilitate more than 14 million monthly visits across our platforms, solidifying our position as a regional powerhouse in the proptech space.
As the pioneering portal for homeseekers in the region, we are on a mission to motivate and inspire people to live the life they deserve.
We are looking for an experienced Senior Social Media Manager who can drive the ideation, planning, implementation and execution of various social media platforms to support our brand and its many different product offerings. This includes managing different stakeholders, and supervising the production of different content formats across various channels, and addressing the needs of both B2C & B2B customers.
It’s important to note that this is a very hands-on position, embracing the belief that guiding also includes doing. Additionally, you'll partner with the marketing team to ideate more significant brand-building initiatives and ad-hoc guerilla marketing concepts.
Key Responsibilities:
Develop and execute a comprehensive social media strategy to meet business objectives. Develop and oversee influencer strategies and manage social media campaigns. Lead high-quality, targeted content creation across various platforms. Develop creative content aligned with the company brand persona Define goals, measure ROI, and analyze performance metrics. Oversee community growth and engagement and monitor analytics. Ensure brand guidelines are consistent in collaboration with internal teams. Engage in community management, including interaction with followers, timely responses to inquiries, and review monitoring. Maintain a cohesive brand voice across platforms like Facebook, YouTube, Instagram, and LinkedIn. Research and stay ahead of social media trends, audience preferences, technologies, and benchmark trends. Direct the creative team in designing impactful posts. Coordinate cross-functional projects. Identify creative and unique marketing opportunities. Handle agency partnerships. Manage and mentor junior social media staff. Contribute to developing and executing work as required.
Desired Qualifications:
Proven experience in social media management and strategy execution (6 - 8 Years Experience). Expertise in content creation, platform-specific best practices, and audience analysis. Strong analytical skills with experience in ROI and metrics analysis. Proven ability to align work with the brand persona Proven ability to align work with the brand guidelines Excellent communication and teamwork abilities. Familiarity with current design tools and social media trends. Creative mindset with the ability to innovate and adapt. Leadership experience, including managing team members and external partners. Bilingual (Arabic, English) E-commerce or technology apps work experience Agency experience is a plus
Our promise to talent
We encourage our people, called creators, to move fast, to be bold and offer them countless ways to make an impact in a fast-growing and talent-centric organisation.
Our goal is to ensure that our people find their time at Property Finder a rewarding experience where the company’s growth also means personal growth.
Overall it is a place
for you to be your best self. Property Finder Principles
Move fast and make things happen Data beats opinions Don’t confuse motion with progress Failure is success if we learn from it People over pixels
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