Upper funnel lead

Find out more about the role
What we offerMentored by a senior profile, you will be evolving in the fast-paced environment of digital advertising. We will make you catch up with its trends and push you to evolve as fast as it is. You will be trained to become an expert in analyzing and leading upper funnel campaigns to client needs while using the most advanced tools in the market (market studies, audience planner, historical campaigns’ results, GA)












Join a dynamic team


What you will be responsible for

You will be responsible for designing upper funnel strategies for a portfolio of clients. 

Your scope involves the following actions:

• Responsible for structuring and developing customer briefings to understand their business model as well as the dynamics of their industry 
• Design a growth strategy for your clients focused on building brand awareness and consideration 
• Turn this plan into tactical activations by building a strong rationale based on data research on the different tools at disposal (market research, audience planning, historical campaigns’ results, GA)
• Analyze and report performances of investments of upper-funnel campaigns tailored to clients’ needs and set up KPIs
• Ensure client satisfaction and retention through strategic recommendations, meeting objectives/KPIs and direct and regular contact
• Contribute to building business proposals and presentations for prospective clients 

As we are a fast-growing company, your missions, and responsibilities will evolve along with our activity and your experience.

Work with prestigious clients


Who we are looking forMust-haves:

• 3+ years of experience in a marketing agency with a focus on upper-funnel campaigns
• Excellent knowledge of the main ad platforms (META, Google ads, Snapchat, TikTok, DSPs)
• Demonstrated strong analytical skills
• Ability to build and present a strategy
• Excellent knowledge of MS Excel and PowerPoint
• Knowledge of BI tools (Tableau, Looker Studio, Power BI)
• Fluent English
• Good presentation skills
• Results-driven and proactive profile, with good interpersonal skills

Would be a competitive advantage:

• Knowledge of Arabic (spoken and written)

Who are we looking for?