Who will you recruit? A fresh, educated, energetic, or experienced, knowledgeable & skilled person for the post of Sales & Marketing Manager?

Technical knowledge, Market skill and Experience all are prominent, an expert can do far better than anyone else.

knowledgeable & skilled person

I would suggest it is not what he knows, rather what he achieves regardless his/her qualification or his/her experience. The question how would we spot the guy from the recruitment phase? Well, just set a demo job process and ask the candidate to finish it as creative as he/she can. I am sure you would know if he is the one.