What are the common tolls between the Partner Relationship Management-PRM and Customer Relationship Management-CRM?

I believe all the aspects are equally important and the product life cycle will play a significant role in deciding the factor affecting the measurement of ROI but the most important thing is to build and measure Client trust and brand loyalty.

Understanding between the partners

Confidence

Clear policies to deal in both the exchange and development spending

Agree on policies in the event of failure and what are the methods used to get out of this failure

Identify the tasks and functions, including

Transparency