What is it that makes marketers use social media analytics tools?

intelligence and logic.

The latest trend in the market is being utilized by more of social media tools then the traditional ways of market analytics. Previously marketers were not so much aware of marketers analytics and its tool, Due to its limitation of size time cost factor and physical limitation of boundries. Due to internet and social media analytics tool the physical limitaion of time cost factor information and boundaries have been eliminated giving it more better scope to make marketers use social media analytics as tool for projecting results on the basis of marketing research using social media.