Marketing Executive

POSITION TITLE

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Marketing Executive

Develops and executes comprehensive marketing plans aligned with the American Hospital Dubai’s objectives to increase patient acquisition and retention. Creates awareness for American Hospital Dubai's Satellite Clinics through strategic marketing campaigns across digital platforms, traditional media, and community events. Tracks and evaluates marketing performance using various metrics, leads external agencies for events and press relationships, and generates compelling content for online and offline channels. Collaborates with internal teams to ensure cohesive messaging, and the individual analyzes market trends, conducts competitor research, and identifies growth opportunities. Plans and organizes community-engaging events, workshops, and health fairs are also part of their responsibilities. Monitors and responds to online and traditional media to maintain and enhance a positive image for American Hospital Dubai's Satellite Clinics, overseeing the production of all marketing materials.

DUTIES AND RESPONSIBILITIES:

• Develops and executes comprehensive marketing plans aligned with hospital objectives to increase patient acquisition and retention.
• Creates and develops awareness of American Hospital Dubai’s Satellite Clinics.
• Plans, oversees, and optimizes marketing campaigns across digital platforms, traditional media, and community events to reach target audiences effectively.
• Tracks marketing performance monitors the progress of campaigns using various metrics, and submits reports of performance Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities.
• Creates compelling content for online and offline channels, including social media, websites, print materials, and advertisements.
• Collaborates with internal teams (such as medical staff, administration, and Patient Relations) to ensure cohesive messaging and brand consistency.
• Analyzes market trends, conducts competitor research, and identifies opportunities for growth and market penetration.
• Plans and organizes events, workshops, and health fairs to engage the community and raise awareness about hospital services.
• Monitors and evaluates the performance of marketing initiatives, utilizing metrics and KPIs to optimize campaigns.
• Monitors and responds to online and traditional media ensuring that a positive image of American Hospital Dubai’s Satellite Clinics is maintained and enhanced.
• Oversees the production of all Satellite Clinics marketing materials, including printed documents, media advertising spots, website content, and social media accounts.

QUALIFICATIONS & SKILLS:

• Bachelor’s Degree in Marketing, Business Administration, or a related field

PROFESSIONAL EXPERIENCE:

• Minimum of three (3) years of experience in healthcare marketing, preferably within a hospital or healthcare setting
• Knowledge of healthcare regulations and compliance standards related to marketing activities
• Skills in digital marketing tools, social media platforms, and content creation
• Skills in interpersonal and project management
• Ability to work collaboratively in a fast-paced environment and adapt to changing priorities
• Ability to speak in English fluently, with exceptional written and verbal communication skills

Develops and executes comprehensive marketing plans aligned with the American Hospital Dubai’s objectives to increase patient acquisition and retention. Creates a