Social Media Specialist

Job Objective:

Review the design and monitor implementation of various digital marketing & Social media programs to meet Batelco’s strategic objectives. Develop Social & marketing communication strategy for products and services and oversee execution.
Maintain and expand Batelco’s presence across social media platforms, set Social media growth strategies and ensure correct implementation of the same.

Primary Responsibilities:

Strategic:

• Identify strategic initiatives for the Social Media & Marketing sub-function and contribute to the overall strategic initiatives for the Marketing and corporate communications function, aligned to the Organization Strategy
• Set social media strategies across Batelco, to ensure strong growth in ROI and effective management of KPIs
• Work closely with Department Head/Director to align on running social media and digital marketing campaigns in line with Marketing strategic objectives.
• Assist the Consumer & Business divisions in preparing the strategy and the strategic initiatives for the Digital Marketing & Social Media, aligned to the Marketing and Corporate Communications Strategy.

Financial:

• Work with the Marketing Communications teams to ensure performance on social media channels of campaigns are on track to meet department objectives, by assigning correct media budgets and the expected KPI’s of the same.
• Monitor and track adherence to the approved budget for campaigns and branding activities and highlight deviations.

Operational:

• Execute and continuously optimize social media and digital marketing campaigns.
• Create and drive social media campaign strategy to increase social media engagement and Batelco’s presence.
• Develop social media engagement plans focused on turning prospects into customers and customers into advocates.
• Manage, develop, and execute marketing activities. Design creative brief (in-house/ agency) based on brief received from business teams and develop concept proposal and provide inputs on marketing content for campaign/activity.
• Create a plan to develop content (digital content, TVC, advertisement, copywriting, videos etc.) and manage content creation and deadlines for the launch of the campaign. Generate and analyse reports on the performance of the campaign.
• Establish a social media content calendar, collaborate with internal stakeholders to develop content that nurtures all parts of the business.
• Publish media content, analyse and generate reports (for online media channels - e.g. Instagram etc.).
• Manage Batelco’s social media channels. Manage setting up of Social Media accounts and configuration of security settings (for Instagram, Facebook, Twitter, LinkedIn etc.)
• Manage annual budget for social media. Coordinate execution, track contractual performance and initiate payments to partners.
• Plan, execute and manage social media giveaways and competitions.

• Liaise with agency for video and content creations. Manage agency relationships.
• Manage social media influencer relationships.
• Implement procedures and controls at each Marketing process, such that all relevant procedural / legislative requirements are fulfilled while delivering a quality, cost effective service to internal customers.
• Ensure continuous improvement of policies, processes, systems / structural programs, and procedures covering all individual functional activities
• Provide relevant information to address employee queries related to Digital Marketing.
• Serve as a subject matter expert in own work area / sub-function / function and provide guidance to team / peers and support in the achievement of operational targets
• Undertake initiatives to improve processes in assigned area of work
• Guide team / peers in meeting delivery timelines and performance expectations
• Ensure that team / peers adhere to company policies and legal regulations
• Manage launch campaigns for key projects. Handle logistics, coordination, execution and monitor deadlines. Generate and analyse reports on campaign performance
• Review visual identity management. Create brand visual guidelines (internal, external) and monitor Brand visual identity by performing regular visits to retail shops, workshops with agencies.

People:

• Take ownership for attending the trainings as per the plan
• Take ownership for completing PMS process, employee engagement surveys in time
• Continuously share the knowledge and understanding of the telecom industry and business trends