Digital Marketing Manager

Job Description

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build, and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate

Job Requirements

• Bachelor's degree.
• 6+ years of experience in a similar digital marketing role
• 2+ years of experience in a leadership role
• Strong color perceptions/comprehension, graphics composition skills, verbal composition skills, reading and writing simple and complex copy. Multiple projects on critical deadlines. A wide degree of creativity and latitude is expected.
• Outstanding communication skills across numerous platforms including written, verbal and multi-media
• Strong understanding of current online marketing concepts, trends, strategies, and best practices
• Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytic results
• Proficiency in Google Analytics, SEMrush, Alexa, and Microsoft Office suite required as well as different social media platforms and a proven track record building B2B and B2C brands via Facebook, Twitter, Instagram,      and LinkedIn. Data mining would be a plus.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement