Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world. We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values. ABOUT THE ROLE: The Digital Marketing Manager will be responsible for increasing demand for our Dark Store vertical in Egypt, by developing customer acquisition & retention strategies. The candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
What You Will Do:
Manage Facebook Ads and other paid channels, have a clear methodology concerning customer acquisition and retention.
Lead a team of social media managers and graphic designers to create creative content for the brand.
Manage annual outdoor media partnerships, ad buys, sponsored content opportunities, events, etc.
Understand customer needs and develop key strategies to increase demand while maintaining a low CAC.
Establish & implement the E-commerce strategy to reach targets defined while ensuring alignment with the overall strategy.
Responsible for the definition of clear action plans to achieve ambitions based on a solid performance, environment, and competencies analysis.
What You’ll Need:
An experience in e-commerce is mandatory.
An experience in managing Facebook ads, AdWord, and other paid channels is mandatory.
Advanced Analytical & Communication Skills.
Perks
Ground floor opportunity with the team; shape the strategic direction of the company
The rare opportunity to change the world around you such that everyone around you is using the product you built. We’re not just another app, we’re infusing social values and reinventing how services are provided
Sharp, motivated co-workers in a fun office environment
Benifits
Great compensation and bonuses
Paid company holidays
Full social coverage
Untracked vacation policy; work very hard and take time when you need it
