Join a dynamic agency that manages multiple consumer brands in the direct-to-consumer (DTC) space. We are seeking an experienced DTC Marketing Manager who will act as an extension of the CEO, adept at managing third-party agencies that handle our client's email marketing and paid media efforts.
This role is ideal for a marketing generalist with deep knowledge of DTC strategies, lead nurturing, audience segmentation, and digital advertising expenditure. The successful candidate will be instrumental in driving sales, optimizing marketing practices, and enhancing overall brand performance.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Agency Management: Oversee and coordinate with third-party agencies to ensure top-notch execution of email marketing and paid media strategies.
Strategic Leadership: Work closely with the CEO to devise innovative marketing strategies that drive sales and brand growth.
Email Marketing Oversight: Utilize a solid understanding of email marketing principles to oversee third-party agencies. Ensure they effectively segment audiences and nurture leads through the sales funnel, aligning with our client's strategic goals.
Paid Media Management: Possess a generalist understanding of paid media to supervise agency execution of budgets and strategies. Focus on optimizing ad spend and enhancing ad performance to meet company objectives.
Digital Marketing Management: Monitor and manage all digital marketing KPIs and ROI, developing strategies based on performance metrics to enhance business outcomes.
Shopify Platform Management: Oversee and optimize our client's Shopify platform to enhance customer acquisition and retention.
Social Media and Campaign Execution: Lead the development of marketing campaigns across social media platforms, analyzing system databases to generate sales leads and achieve growth goals.
Customer Lifecycle Management: Develop and manage comprehensive plans for customer acquisition, in-life management, and retention.
What Success Looks Like:
Enhanced Agency Coordination: You have streamlined agency interactions, ensuring that all parties are aligned with the brand’s goals and delivering on key performance indicators.
Innovative Strategy Implementation: Your strategies have measurably increased sales and improved the customer journey through innovative marketing tactics.
Optimized Paid Media Spend: You have effectively managed budgets and optimized ad spending to maximize returns and drive significant brand engagement.
Required Skills and Qualifications:
Proven Marketing Expertise: Extensive experience as a marketing manager, particularly in a DTC environment, with a track record of successful team and project management.
Deep Understanding of Marketing Channels: High-level proficiency in email marketing, paid media, and Shopify, with the ability to implement effective strategies across these platforms.
Strategic Thinking: Strong capability to develop strategic marketing plans that align with business objectives.
Leadership and Collaboration: Exceptional leadership skills, with the ability to manage external agencies and work closely with senior management.
Analytical Skills: Robust analytical abilities to interpret marketing data and make informed decisions that drive the marketing strategy forward.
Communication Skills: Excellent communication skills to clearly convey ideas, report on metrics, and lead marketing initiatives.
This role offers an exciting opportunity for a DTC Marketing Manager to play a crucial role in shaping the success of multiple consumer brands in the DTC sector. If you are passionate about driving growth, proficient in managing diverse marketing channels, and ready to take on a leadership role that directly impacts business outcomes, we invite you to apply.
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