Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
The Role:
The Cityscape and Egypt team of Informa Markets brings together buyers and sellers, educates the market and keeps practitioners informed across a variety of industry sectors. Digital marketers have played a vital role in the ongoing success of the portfolio.
As the portfolio grows further in 2024, the business requires a senior digital marketer to amplify results and build on previous successes. Reporting into the Digital Marketing Manager, this role requires a well-rounded Senior Digital Marketer with expertise in Performance marketing and SEO, but with the proven ability to manage campaigns independently (either executed in-house or through an agency).
The candidate for this role must have proven experience in driving new, relevant web traffic through PPC as well as being able to demonstrate knowledge and activity in converting web traffic to customers, whether they be event attendees / exhibitors or in a sphere outside the event world.
This candidate is analytics-led, always looking for opportunities to improve and raise the bar. This role will wholly own the Paid Search traffic KPI, as well as be expected to prove results in conversion improvement through web testing. This role will also work with the sponsorship team to manage and execute client's campaigns. themselves.
Responsibilities:
To contribute to the overall success of the Cityscape and Egypt marketing team through effective digital marketing plans and successful implementation.
Key Responsibilities:
Analysis & Insight:
Qualities needed:
Required experience:
Desired skills:
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