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Job Description

Senior Executive - Media



Full-time

Company Description



We are the ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One. We have over 6000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data & analytics.
We believe in exploring new perspectives. Looking at things differently. Turning structure upside down, back to front and sideways. Excited by what we might find.

Job Description



Your key responsibility in this role will be to lead the team in developing, implementing, tracking and optimizing the digital marketing campaigns of one of our top clients, across all digital channels in the region.
You should also be able to support the media division and wider media team with developing media plans in line with the communication strategy and any other duties relating to developing accurate media (client) campaigns. You will be responsible for designing and implementing creative and effective communication campaigns, which are data driven and grounded in strategy and insights to drive our client’s business.
Lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
Is aware and understands the importance of setting key performance indicators and being an active member in achieving them.
Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.
Manage day-to-day client relationships and communications.
Mentor and guide junior planning team members.

Qualifications



Education and Experience Required



BS/MS degree in marketing or a related field
Proven working experience of 2-4 years in media planning (online & offline)
Proven ability to mentor and lead a team of planning executives.
Strong organizational skills, team player, ability to multitask, and work under pressure.
Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.

Core Attributes



Analytical Thinking



Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach.

Strategic Thinking



Can analyze organizational strengths and weaknesses and then combine these with knowledge of the industry, market and organization to develop long-term strategy.

Product Knowledge



Has a good understanding of product line features and benefits and uses that knowledge to optimize sales with each client. Understands the product market and uses this knowledge to increase personal credibility and product sales. Keeps abreast of competitors' activities and typically responds quickly to what the competition is doing.

Planning



Develops the steps necessary to accomplish long-term goals. Identifies long and short-term goals and establishes realistic plans to reach them. Allocates required resources, allows for contingencies and ensures that plans fit with the larger needs of the organization. Sets milestones to measure progress along the way.

Presentation Skills



Comes across as confident and well-prepared when making group presentations. Makes effective use of visual aids or presentation software and looks at ease while handling questions from the audience. His/her presentations hold the audience's attention and tend to be the right length for the amount of information covered.

Productivity



Meets or exceeds productivity standards that have been established for his/her organizational level or position. Has successfully combined skills, ability and effort level to ensure that expectations related to results/output are achieved.

Teamwork



Is an effective team player who adds complementary skills and contributes valuable ideas, opinions and feedback. Communicates in an open and candid manner and can be counted upon to fulfill any commitments made to others on the team.

Negotiation Skills



Demonstrates the ability to negotiate compromises that leave various stakeholders feeling that their interests and positions have been understood and that the resulting solution is even-handed and fair to all parties. Accomplishes this through listening to differing points of view and taking each view into account. Looks for common interests and helps parties explore and reach middle-ground solutions.

Interpersonal Skills



Shows genuine sensitivity to the needs, feelings and capabilities of other people. Deals with others in a pleasant manner. Treats others with respect and consideration.

Leadership



Articulates a vision that others choose to follow. Models behaviors expected of others and inspires others to undertake challenging tasks and projects (leading by example).

Time management



Prioritizes tasks and manages time to ensure that deadlines are met. Plans his or her time and sticks to those plans. Prevents or manages interruptions until the highest priority tasks are accomplished. As well as, keeping a work / life balance in perspective.

Communication



Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point.

Education and Self Development



Makes it a practice to take charge of self-development by soliciting feedback, setting priorities, and then acquiring or strengthening skills and knowledge through coursework or other methods.

Initiative (Employees)



Recognizes opportunities and initiates actions to capitalize on them. Looks for new and productive ways to make an impact. Demonstrates this characteristic when it comes to generating new ideas or processes, capitalizing on new business opportunities, seeking out and taking on increasing responsibility or resolving problems as they occur. Uses sound judgment about when to take action and when to seek guidance or permission. This is in contrast to those who fail to notice opportunities, wait to be asked or instructed before taking action, seldom offer new ideas or express reservations about taking on additional responsibilities.

Quality of Work (Employees)



Has established a track record of producing work that is highly accurate, demonstrates attention to detail and reflects well on the organization. Is personally committed to high quality work and encourages others to have similar standards.

Creativity (Employees)



Applies creativity and originality in the work setting, when appropriate. Suggests or applies new ways of addressing ongoing work issues and challenges. Sees possibilities that others have not yet seen, or combines ideas and approaches suggested by others in a unique manner that results in breakthroughs and improvements. Understands when to be creative and when to stick with what exists now.

Meeting Targets (Manager)



Meets or exceeds financial goals while selling an appropriate product mix. The product mix reflects both a broad knowledge of the product line as well as successful efforts to educate customers or prospects.

Entrepreneurial Orientation (Managers)



Takes an active role in identifying new business opportunities, assessing the risks involved and comparing these to the potential advantages of taking action. Influences decisions by examining financial costs and potential benefits and by providing realistic risk-assessments. This is in contrast to those who fail to look for new business opportunities or do an inadequate

Job Details

Job Location
Cairo Egypt
Company Industry
Other Business Support Services
Company Type
Unspecified
Employment Type
Unspecified
Monthly Salary Range
Unspecified
Number of Vacancies
Unspecified

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