- Develop and execute social media strategies that align with company goals and brand identity across various platforms (e.g., Facebook, Twitter, Instagram, YouTube).
- Create engaging and visually appealing monthly content calendars, including text, images, videos, and infographics.
- Manage social media accounts and monitor the process of content scheduling, community engagement, and responding to inquiries.
- Analyze social media performance, track key metrics, and generate reports to measure the effectiveness of campaigns.
- Stay current with social media trends and algorithm changes to adapt strategies accordingly.
- Closely monitor competitors to learn from their successful digital efforts.
- Collaborate with marketing and creative teams to ensure consistency in messaging and branding.
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